Lezai Dental Clinic Chiratidzo neUmbowo hweBhurangi naGuangzhou Cheung Ying Design Co., Ltd.

Dhizaini Lezai Dental Clinic Chiratidzo neUmbowo hweBhurangi naGuangzhou Cheung Ying Design Co., Ltd. ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

BronziGirafiki· 2021

Lezai Dental Clinic Chiratidzo neUmbowo hweBhurangi

na Guangzhou Cheung Ying Design Co., Ltd.

Mutengi: Guangzhou Cheung Ying Design Co., Ltd.

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheGirafiki

12,606

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#117574

Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Lezai Dental Clinic Chiratidzo neUmbowo hweBhurangi

Lezai Dental Clinic chiratidzo neumbowo hwebhurangi zvakagadzirirwa kiriniki yemazino. Dhizaini iyi inoshandisa zvimiro zvakanaka nezvisina kunaka kuti zviumbe chiratidzo chimwe chinooneka. Mitsara mirefu nepfupi yakasanganiswa nedenderedzwa inoumba vakuru nevana vakabatana maoko mudenderedzwa. Chimiro chisina kunaka pakati chinotora muumbirwo wezino. Mavara asina kujeka zvakanyanya anopa manzwiro erunyararo nedziyo uye anotsigira mufananidzo wekuchengeteka, mufaro, uye hunyanzvi. Chiratidzo chakadhirowa muvector format kuti chishandiswe pakudhinda uye pamidhiya yedhijitari yemhando dzakasiyana-siyana, uye bhuku remirairo yebhurangi rinotsigira kushandiswa kwakaenzana.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Lezai Dental Clinic Chiratidzo neUmbowo hweBhurangi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Lezai Dental Clinic Chiratidzo neUmbowo hweBhurangi inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Lezai Dental Clinic Chiratidzo neUmbowo hweBhurangi inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The logo as a whole is applied with the inversion technique of graphic bottom in graphic design, which is to form a visual symbol with positive and negative shapes. The positive shape is formed with simple long and short straight lines combined with circle to outline a safe and joyful scene where adults and children hug and hold hands in a circle. And the negative shape in the middle takes the form of a tooth which presents the brand concept of joy in the teeth.
Kukura & Kupakiwa: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Matagi: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Tekinoroji Yekugadzira: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior clinic space.
Changamire yeDhizaini: The challenge mainly lies in how to find a design language that can not only express the attributes of the dental clinics industry, but also interpret the brand connotation, so that consumers can get a better brand experience.
Tsvakurudzo: Before commencing on this project, we conducted in-depth research on the logo, visual identity, and graphic design of other dental clinics in the market. The research results show that the logos of dental clinics industry exhibit serious homogeneity and lacks brand uniqueness. Therefore, in our brand strategy, we have formulated a brand image of "Happy First, Warm Treatment", so that consumers can clearly feel the service characteristics and harmonious interactions conveyed by the brand.
Chikurudziro: LEZAI Dental Clinic is a comprehensive dental clinic with a joyful and warm environment, which has a special focus on women and children and coveys the brand concept of the joy in this moment. In order to highlight the clinic's brand image of sense of security + joy + professionalism, in the process of designing the brand logo, we have introduced the concept of Joy in the teeth which (in Chinese) is phonetically similar with and coincides with the concept of the joy in this moment.
Nguva yePurojekiti: The project started in October 2019 and finished in February 2020 in Guangzhou.
Mafambiro eBasa: The logo suggests the design philosophy and core values of the brand. It conveys the idea that women and children embrace dental health. The low-saturation brand colors create a relaxed and warm feeling, while the combined logo are used to convey the brand image of security, joy, and professionalism.
Nhengo dzeTimu: Creative Director: Zhiji Dong
Designer: Lu Gu