Cafe Soul Chiratidzo Chekumiririra naMateus Matos Montenegro

Dhizaini Cafe Soul Chiratidzo Chekumiririra naMateus Matos Montenegro ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

BronziGirafiki· 2022

Cafe Soul Chiratidzo Chekumiririra

na Mateus Matos Montenegro

Mutengi: Cafe Tunico

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheGirafiki

11,750

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#117271

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Cafe Soul Chiratidzo Chekumiririra

Cafe Soul ndicho chiratidzo chekumiririra uye dhizaini yekupakita yechigadzirwa chekofi. Kofi iyi inogadzirwa kubva pamabhinzi eArabica ane zana pazana, uye inotengeswa nemutengo unokwanisika. Chiratidzo chinoshandisa purogiramu yezita (logo) ine zvikamu zvinogona kusanganiswa kuti zviumbe zviso nemamiriro akasiyana-siyana. Mutauro wekuratidzira wakareruka uye wechidiki, uchitarisira kusvika kune vatengi vatsva nevechidiki. Kupakita kunodhindwa neanodhindisa mavara mana (four color process) pamwe nemavara mana ePantone pachivakwa chealuminiyamu. Nhamba nomwe inotaridza mhuri nomwe dzinoshanda pamunda uyu.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Cafe Soul Chiratidzo Chekumiririra, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Cafe Soul Chiratidzo Chekumiririra inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Cafe Soul Chiratidzo Chekumiririra inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Cafe Soul brand was born from the need of Cafe Tunico, a family brand, on a farm managed by the 7 children of Mr. Tunico, to have 100 percent Arabica coffee that is even more popular and accessible, yet in a very competitive market share. So there was a need for Cafe Soul to stand out, breaking the barriers of the popular, while maintaining the same quality of its tradition and work.
This is how Cafe Soul came about, a coffee for all, for workers and lovers of good handcraft coffee, of the highest quality and at an affordable price to all social classes.
Kukura & Kupakiwa: The packaging materials are still under development, looking for the possibility of producing with recycled plastics and taking care to bring the same brand experience.
Matagi: Coffee, soul, cafe tunico, tunico, budget, handcraft, handmade, premium
Tekinoroji Yekugadzira: For the packaging, it was used a four-color print process with 4 specific pantones colors, PANTONE 7667 C, PANTONE 2577 C, PANTONE 2756 C and PANTONE 2597 C, in an aluminum structured package.
Changamire yeDhizaini: The big creative challenge was to develop a brand for a new market, one with 100% Arabica coffee at affordable prices, and trying to reach younger and new generations. All that and competing with cheap brands and their saturated market.
Based on the inspiration, the design is a changing, young, modern visual pattern that adapts to different shapes and elements. A design that is not unique, but that plural with Joy, Plurarity, the Soul, and an element that referred to its umbrella brand, Cafe Tunico, the number 7 of the seven children of Mr. Tunico, who plant and produce as a family.
Tsvakurudzo: From a marketing survey among consumers of budget coffee brands, we saw an empty space for high quality coffees at an affordable price for everyone.
In the survey, we also concluded a failure to communicate with younger consumers entering the job market. A community that values quality at a fair, inclusive and light price.
Within those two premises, Cafe Soul was developed to reach everyone in this new and ever evolving society.
A pre-marketing was carried out before launching on the market, which takes place in the second half of 2022. With that, it is already well accepted wherever it is presented.
Chikurudziro: Soul coffee was created aiming a lighter, younger and more inclusive language.
The concept is based on carpe diem, living well, living in harmony and, at the same time, not taking life too seriously. It makes us feel good in every way, from the smells to the tasting, feeling the flavor and being enveloped by its properties, a unique and FUN experience of well-being after having a cup.
A democratic quality coffee. Soul is in the essence of each one. It is at the heart of pluralism and diversity. Soul is in the essence of coffee,
IT IS COFFEE WITH SOUL.
Nguva yePurojekiti: The project started in January 2021 in Minas Gerais, Brazil, and finished in January 2022.
Mafambiro eBasa: The elements of the logo transform and interact, creating an unlimited number of faces and textures, bringing the whole concept of the brand of its youth and lightness, setting it apart from all its competitors. A design for everyone, a concept of diversity and representativeness. A coffee for everyone and every occasion. Fresh, Fun, Light and Young.
Nhengo dzeTimu: Designer: Mateus Matos Montenegro
Copywriter: Ricardo Montenegro Pessanha