Krafton Primary Function: Dhizaini yeRuzivo rweBrand naPlus X

Dhizaini Krafton Primary Function: Dhizaini yeRuzivo rweBrand naPlus X ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SirivhaGirafiki· 2021

Krafton Primary Function: Dhizaini yeRuzivo rweBrand

na Plus X

Mutengi: Krafton

Mukundi weMubairo weSirivha we A' Design Award muChikwata cheGirafiki

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Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Krafton Primary Function: Dhizaini yeRuzivo rweBrand

Krafton chibvumirano cheruzivo rwebrand chakagadzirirwa boka rezvidhori zvekugadzira mitambo. Iyi logo dhizaini sisitimu inoratidza kusiyana kweimwe neimwe brand yechibvumirano uye kuenderana kweboka rese. Dhizaini iyi yakafemerwa nechiratidzo cheboka rezvinyanzvi zvekare (guild) reMiddle Ages, uye furemu yakaita seshieldi ndiyo inoshandiswa sechimiro chekutanga. Chimiro chimwe chete chechiratidzo chinoshandiswa kumabrand ese echibvumirano uye chinosiyaniswa nemavara akatsaurwa. Malogo, mavara, mhando dzemavara ezvinyorwa (typefaces) uye zviratidzo zvikuru zvinoshandiswa munzvimbo dzakasiyana dzekubatana sekadhi rebhizinesi, mafomu, maikoni uye zvishambadzo.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Krafton Primary Function: Dhizaini yeRuzivo rweBrand, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Krafton Primary Function: Dhizaini yeRuzivo rweBrand inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Krafton Primary Function: Dhizaini yeRuzivo rweBrand chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand to reestablish the brand architecture. This highlights the IP products provided by Krafton to enable investors and the public to easily access them and modularizes them for the improvement of management efficiency against issues.
Kukura & Kupakiwa: Application
It is designed in various ways by applying the formative characteristics of the symbol. With soft semigloss or matte materials, a heavy and solid feeling is provided. e.g., business cards, forms, USBs, cups, calendars, wappens, etc.
Matagi: Game Union, Ungravity, Maximizing The Creative, Diversity In Unity, Pure Challenge
Tekinoroji Yekugadzira: 1. Brand Value Platform
Krafton's essence is defined as UNGRAVITY.

2. Visual Identity and Brand Design Element Development
Krafton's brand identity is expressed by visualizing a shield-shaped frame, which is the basic form of a guild crest.

3. Brand Experience Design
From all touchpoints, key visual assets such as logos, colors, typefaces, and key visuals are used in the right places to provide Krafton's differentiated brand experiences.
Changamire yeDhizaini: It was difficult to establish a logo design system that could express both the uniqueness of each of Krafton's associated brands and the consistency of the group’s brand. However, with the goal of expressing the value of “independence and cooperation” pursued by Krafton, we have built a design system that simultaneously shows the integrated image of the group brand and the unique image of each union company.
Tsvakurudzo: Through internal interviews, it is found that the “hole” of the existing verbal asset has a negative impression in English-speaking countries. Thus, we thought that the association was a major risk to the company’s goal to enter global markets. In addition, research on the corporate structure of an alliance of diverse development studios and the characteristics, philosophy, direction of the alliance were conducted. Through this process, Krafton was created as a new name.
Chikurudziro: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages.
Nguva yePurojekiti: The project proceeded for 9 months in Seoul, South Korea.
Mafambiro eBasa: The shield-shaped frame indicates “the symbol of a guild in the Middle Ages.” The use of the frame can convey Krafton's brand identity, which is like a guild of game development with various game developers, so that it is easy to expand the meaning and that it can be used in all touchpoints such as forms, icons, and advertisements.
Mapetenzi: Copyrights belong to Plus X Co.
Nhengo dzeTimu: Plus X Creative Director: Myungsup Shin
Plus X Creative Director: Sabum Byun
Plus X Creative Director: Jangsoon Choe
BX Strategist: Jisu Kim
BX Strategist: Bohyun Kook
BX Strategist: Minho Jang
BX Designer: Wonsik Joo
BX Designer: Suji Choi
BX Designer: Jihoon Noh
BX Designer: Hyunmin Han
UX Designer: Yoojin Jeon
UX Designer: Dongbeen Choi
UI Designer: Kiwon Jang
UI Designer: Chulhee Kim
UI Designer: Hyungyu lee
UI Interaction Designer: Chulhee Kim
Developer: Gmo Song
Developer: Jeonghyuck Won
Developer: Mira Jung
Developer: Minju Kim
Brand Movie designer: Wonsik Joo
Brand Movie designer: Kwangmyung Lim
Zvikwereti zveMifananidzo: Plus X