Meet Rebrand Branding naMengchao Wu, Hao Li and Sijia Zhang

Dhizaini Meet Rebrand Branding naMengchao Wu, Hao Li and Sijia Zhang ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SirivhaGirafiki· 2021

Meet Rebrand Branding

na Mengchao Wu, Hao Li and Sijia Zhang

Mutengi: Meet

Mukundi weMubairo weSirivha we A' Design Award muChikwata cheGirafiki

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Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#115712

Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

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Dhizaini

Nezvekwa Meet Rebrand Branding

Meet iresitorendi yekuKorea barbecue yakanangana nevechidiki. Basa reMutengi kuMengchao, Hao neSijia kugadzira dhizaini uye chitupa chekuona kuratidza yakajeka chiratidzo chechiratidzo uye kusimudzira nyama dzakasiyana. Maumbirwo enyama ari pagrill anogara aripo geometries. Pfungwa iyi inovatungamira kune chiitiko chakakosha cheiyo pfungwa, kubatanidza nyama dzakasiyana, zvegungwa uye miriwo ine yakatsanangurwa geometries. Yakasiyana-siyana maumbirwo musanganiswa uye mapatani anopa iyo geometries yekutamba uye inopisa yekupedzisira kubata.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Meet Rebrand Branding, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Meet Rebrand Branding inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Meet Rebrand Branding chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
Kukura & Kupakiwa: Business card: 88.9mm by 50.8mm
Punch card: 20mm by 260mm
Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn
Various sticker sizes
Matagi: Branding, Graphic Design, Visual Identity, BBQ, Food
Tekinoroji Yekugadzira: Adobe suite, Video Production, Printing, Package Design
Changamire yeDhizaini: How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
Tsvakurudzo: Our research included 3 parts

1. Communications with the client.

2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard.

3. visual research.
Chikurudziro: The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
Nguva yePurojekiti: 3 mouths
Executed in NYC and shanghai
Mafambiro eBasa: This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
Nhengo dzeTimu: Mengchao Wu
Hao Li
Sijia Zhang
Zvikwereti zveMifananidzo: Art Direction: Formoj
Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang
Animation: Hao Li