Superlimao Faailoga o le Kamupani e Ruis Vargas

O le mamanu Superlimao Faailoga o le Kamupani e Ruis Vargas o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2020

Superlimao Faailoga o le Kamupani

na mamanuina e Ruis Vargas

Tagata Fa'atau: Laika

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

12,800

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #98423

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Superlimao Faailoga o le Kamupani

Superlimao o se faailoga kamupani na faia mo se kamupani fausaga (architecture) a Pasila. O le logo e maua mai i le ta'iala tusitusiga grotesque, e maua ai se tulaga mamalu e fa'afeagai ma se faasologa o ata vali felanulanuai ma mamanu eseese. O le faailoga e aofia ai kata pisinisi, fa'amaufa'ailoga mo le tapunia o teutusi, se fa'aaliga fa'alaasosaiete faapea foi ma pepa fa'asalalau (posters). O pepa fa'asalalau nei e lolomiina i luga o pepa offset e 75 kalama le mamafa ma piniina i luga o puipui ma faasosolo (sidings) e faailoga ai le ofisa autu ma nofoaga o galuega fausaga. O le gagana va'aia e mafai ona mamalu ma fa'aalia foi, e fa'atatau i le fe'au ma le tulaga.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Superlimao Faailoga o le Kamupani, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Superlimao Faailoga o le Kamupani e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Superlimao Faailoga o le Kamupani e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: To represent the aspects of the Superlimao brand, the design of the new logo was inspired by grotesque typography to contrast, by sobriety, with a series of colorful and surreal illustrations and patterns, developed for the language project, enhancing the diversity of visual discourse. Despite the sobriety, the use of the logo allows the deconstruction of its meaning in the interaction with the images, reaffirming the posture of constant reflection on architectural practice.
Fua & Fa'apipi'i: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelope sticker matte couche 4X0 CMYK colors.
Fa'ailoga: Brand, poster, logotype, illustration, visual identity, Laika Design
Tekonolosi Gaosiga: The identity project consists of business cards, printed in 600 g weight, stickers for closing envelopes, institutional presentation and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings, signaling both the entry of the Superlimao headquarters and its works in progress.
Lu'itau o le Mamanu: The challenge was to develop a brand and visual language that, besides fulfilling its functional aspects of communication, also represented the Superlimao way of creating and building. In this way, a irreverence and seriousness in the way of making architecture exists, a way that unites apparently antagonistic attitudes. Thus, the language project allows the brand to modulate its behavior, being both sober and expressive, always in function of suitability to the speech and communication context.
Su'esu'ega: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives.
Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Superlimao brand.
Fa'aosofia: Superlimao is a Brazilian architecture firm. In a plural way, it creates projects based on premises of contemporary architecture, such as respect for the environment, economical and durable productive solutions and furniture. The essence and the creative posture Superlimao, combined with respect for the canons of architecture, was the creative starting point for the development of the universe of representation images and the logo of the new brand.
Umi o le Poloketi: The project started in February 2019 and finished in June 2019 in Sao Paulo, Brazil.
Fa'agasologa o Galuega: The new brand and its visual identity elements respond to the Superlimao need to renew corporate communication. However, it manages to go further by occupying urban space. On walls and sidings of constructions, the posters function as a manifest, spreading messages and Superlimao's way of understanding architecture and urbanism, and, in addition to identifying the presence of office work by the metropolis, it works as a break from the dominant gray in the landscape of the city of Sao Paulo.
Pateni: Laika Design
Sui o le 'Au: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Fa'aaloaloga o Ata: Laika Design