Avgoulakia Meafaigaluega Fa'atau e Antonia Skaraki

O le mamanu Avgoulakia Meafaigaluega Fa'atau e Antonia Skaraki o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Uʻamea i le Vaega Tauva Mamanu Ata Fa'atusa.

UʻameaAta Fa'atusa· 2021

Avgoulakia Meafaigaluega Fa'atau

na mamanuina e Antonia Skaraki

Tagata Fa'atau: Zouras Farm

Manumalo o le A' Design Award Uʻamea i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #94660

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Avgoulakia Meafaigaluega Fa'atau

O lē a na muamua: le moa po'o le fuāmoa? O le uluai fesili e masani ona tatau ona taliina, ae i lenei tulaga sa i ai fo'i se isi fesili. A e te fia tofo se oloa masani i se auala fa'afuase'i ma 'ese'ese, o le ā lau mana'omia? Ia, muamua lava, o se fa'aaliga fa'afuase'i e mafai ona iloga ma tu'ufa'aalia. O lena mea na tatau ona faia mo le fa'ailoga o Avgoulakia, e ala i se manatu fatufatuaʻi e mafai ona fa'ailoa atu ai le tulaga fa'apitoa o le fa'ailoga i se auala fa'aonaponei, 'ese'ese ma fiafia.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Avgoulakia Meafaigaluega Fa'atau, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Avgoulakia Meafaigaluega Fa'atau e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Avgoulakia Meafaigaluega Fa'atau ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
Fua & Fa'apipi'i: kit: paper, 479 x 1157 (mm)
Fa'ailoga: Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
Tekonolosi Gaosiga: Paper. Environmentally friendly.
Lu'itau o le Mamanu: Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Su'esu'ega: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Fa'aosofia: Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
Umi o le Poloketi: The project began in 2018 and finished in 2019 in Athens, Greece.
Fa'agasologa o Galuega: Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
Sui o le 'Au: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Fa'aaloaloga o Ata: A.S. Advertising, 2019