Seotun Saram Faasinomaga o Kamupani e Yangji Kim

O le mamanu Seotun Saram Faasinomaga o Kamupani e Yangji Kim o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2020

Seotun Saram Faasinomaga o Kamupani

na mamanuina e Yangji Kim

Tagata Fa'atau: Seotun Saram

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #91596

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Seotun Saram Faasinomaga o Kamupani

Tusitusiga o le Tusi: O Seotun Saram o se faasinomaga o kamupani mo se auaunaga e fesootai ai tagata o loo saili fesoasoani ma faufautua faapitoa. O le igoa e faasino atu i se tasi e le o poto lava, ma o le upusii o loo faailoa mai ai e amata mai tagata uma i se auala le mautonu. O se tala faatalatuu e faamatala ai le faagasologa o faufautuaga mo tagata e le masani i le faufautuaga. E lua tagata i totonu o le tala: o Seotun, o se tagata o loo feoai solo o loo mananao i le fesoasoani, ma Gobukki, o se faufautua gadagada ae mautu. O le vevela o le pepa faaaogaina, le lanu uliuli enaena (navy blue) faalogo o le lagi po, ma ata faapitoa na tusia i lima e fausia ai le faiga o vaaiga. O le faamoemoe o le faailoaina o le faufautuaga e pei o se mea e mafai ona faatuatuaina, mafanafana, ma saogalemu.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Seotun Saram Faasinomaga o Kamupani, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Seotun Saram Faasinomaga o Kamupani e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Seotun Saram Faasinomaga o Kamupani e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' We made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Fua & Fa'apipi'i: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Fa'ailoga: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Tekonolosi Gaosiga: We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Lu'itau o le Mamanu: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Su'esu'ega: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Fa'aosofia: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. We wanted people to get good counseling service through this and hoped their life to be warmer.
Umi o le Poloketi: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Fa'agasologa o Galuega: We wanted to enable clients to get skilled counseling in a safer setting.We tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Sui o le 'Au: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim