O le mamanu EXP Brasil Brand Ituaiga Mamanu e Mateus Matos Montenegro o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Ario i le Vaega Tauva Mamanu Ata Fa'atusa.

ArioAta Fa'atusa· 2020

EXP Brasil Brand Ituaiga Mamanu

na mamanuina e Mateus Matos Montenegro

Tagata Fa'atau: EXP Brasil

Manumalo o le A' Design Award Ario i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #87730

Su'esu'e Auaunaga Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia EXP Brasil Brand Ituaiga Mamanu

O le fuafuaga mo EXP Brasil ituaiga e sau mai le kamupani mataupu faavae o le lotogatasi ma faiga faapaaga. Faatatauina le fefiloi i le va tekonolosi ma mamanu i a latou poloketi pei o le olaga ofisa. O le faʻailoga o le elemeni e faʻailoa mai ai le luni ma le malosi o lenei kamupani. O le mataitusi X mamanu e mausali ma tuʻufaʻatasi ae matua malamalama ma tekinolosi. O le faʻailoga e fai ma sui o le potu olaga, ma mea i totonu o tusi, i luga o le lelei ma le leaga avanoa e tuʻufaʻatasia tagata ma le mamanu, tagata taʻitoʻatasi ma faʻapitoa, faigofie ma tekinolosi, mama ma malosi, polofesa ma le tagata lava ia.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai EXP Brasil Brand Ituaiga Mamanu, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina EXP Brasil Brand Ituaiga Mamanu e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. EXP Brasil Brand Ituaiga Mamanu o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Fua & Fa'apipi'i: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Fa'ailoga: Architecture, brand, logotype, engineering, contruction, design
Tekonolosi Gaosiga: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Lu'itau o le Mamanu: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Su'esu'ega: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Fa'aosofia: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Umi o le Poloketi: The project started February 2018 and ended in January 2019
Fa'agasologa o Galuega: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
Sui o le 'Au: Mateus Matos Montenegro