Alu sa'o i le anotusi
Meat n Beer Ituaiga Mamanu e Mateus Matos Montenegro

O le mamanu Meat n Beer Ituaiga Mamanu e Mateus Matos Montenegro o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.


ApamemeaAta Fa'atusa· 2020

Meat n Beer Ituaiga Mamanu

na mamanuina e Mateus Matos Montenegro

Tagata Fa'atau: Meat n Beer

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

13,935

Lanu

Le Mamanu

E Uiga ia Meat n Beer Ituaiga Mamanu

O le Meat n Beer o se faleoloa tele lea e faʻatau atu ai povi ma pia faʻapitoa. O le musumusuga mo le logo na sau mai le tuʻufaʻatasia o a latou oloa taua e lua. Mai ulu povi masani ma o latou nifo tusitusi, liua ma aulelei mamanu i totonu o se aso nei rustic uaea faʻavaomalo faʻavaomalo, fegalegaleai ai ma le isi vaega masani, le fagu pia. O le soʻoga o loʻo i se itu lelei ma faʻaletonu le avanoa, e manino ma matagofie i totonu o se faʻailoga e tasi o le tusitusiga ma le faʻatusa e fausia ai le ata e tasi. O le faʻataʻitaʻiga taʻalo ma faʻafefiloi se tuai sitaili Alamanuia vai ma se sili atu ona faʻaavanoa Tusitusiga.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Meat n Beer Ituaiga Mamanu, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Meat n Beer Ituaiga Mamanu e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Meat n Beer Ituaiga Mamanu e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Fua & Fa'apipi'i
Packaging and the paper bags came in various shapes for each type and size of product.
Fa'ailoga
Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Tekonolosi Gaosiga
Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Lu'itau o le Mamanu
The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Su'esu'ega
The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Fa'aosofia
Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Umi o le Poloketi
Started in july 2016, and ended with the opening of the second store in december 2018.
Fa'agasologa o Galuega
The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Sui o le 'Au
Mateus Matos Montenegro

Lagolago Tau Tupe

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E Tatau i Mamanu Lelei Ona Maua le Fa'ailoga Maualuga

O le A' Design Award o se fa'ailoga fa'ava-o-malo, fa'amasinoina mo mamanu lelei. Auai i le A' Design Award e maua ai se avanoa e maua ai le fa'ailoga agava'a, ta'uta'ua, mamalu ma le fa'asalalauga mo lau galuega. Tuu atu lau galuega mo le A' Design Award ma tauva mo le fa'ailoga sili o le A' Design Prize.

Fa'ailoga