Peace and Presence Well-Being Fa'ailoga e Lisa Winstanley

O le mamanu Peace and Presence Well-Being Fa'ailoga e Lisa Winstanley o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Ario i le Vaega Tauva Mamanu Ata Fa'atusa.

ArioAta Fa'atusa· 2020

Peace and Presence Well-Being Fa'ailoga

na mamanuina e Lisa Winstanley

Tagata Fa'atau: Peace & Presence Well-being UK

Manumalo o le A' Design Award Ario i le Vaega Ata Fa'atusa

55,938

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #87317

Su'esu'e Atili Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Peace and Presence Well-Being Fa'ailoga

O le Filemu ma le Tulaga Lelei o le UK fa'avae, kamupani fa'afoma'i fa'apitoa o lo'o tu'uina atu auaunaga e pei ole reflexology, massage atoa ma Reiki e toe fa'afou ai le tino, mafaufau ma le agaga. O le gagana vaaia a le P&PW brand e fa'avae i luga o lenei mana'oga e fa'aola se tulaga to'afimalie, to'afilemu ma fa'amalieina fa'aosofia e manatuaga fa'aletama'i fa'alenatura o le natura, fa'apitoa mai le tosoina mai o la'au ma fauna o lo'o maua i auvai ma laufanua togavao. O le lanu lanu e maua ai musumusuga mai le Georgian Water i totonu o latou tulaga muamua ma faʻamaʻi faʻamaʻi e toe faʻaleleia ai le nostalgia o taimi ua mavae.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Peace and Presence Well-Being Fa'ailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Peace and Presence Well-Being Fa'ailoga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Peace and Presence Well-Being Fa'ailoga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
Fua & Fa'apipi'i: Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock
Fa'ailoga: branding, visual identity, logo, stationery, packaging, merchandise
Tekonolosi Gaosiga: Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed.
Lu'itau o le Mamanu: The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
Su'esu'ega: After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
Fa'aosofia: The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
Umi o le Poloketi: The project Started in December 2018 and finished in June 2019 in Singapore and UK
Fa'agasologa o Galuega: The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.