Optics and Chromatics Faaaliga Faʻaaliga e Timea Andoka

O le mamanu Optics and Chromatics Faaaliga Faʻaaliga e Timea Andoka o se manumalo maualuga tele o le fa'ailoga mamalu 2018 A' Design Award Ario i le Vaega Tauva Mamanu Ata Fa'atusa.

ArioAta Fa'atusa· 2018

Optics and Chromatics Faaaliga Faʻaaliga

na mamanuina e Timea Andoka

Tagata Fa'atau: Timea Andorka

Manumalo o le A' Design Award Ario i le Vaega Ata Fa'atusa

66,192

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #58492

Maua Nei Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Optics and Chromatics Faaaliga Faʻaaliga

O le ulutala Optics ma Chromatic e faʻasino i le finauga i le va o Goethe ma Newton i le natura o lanu. O lenei felafolafoaʻiga o loʻo fai ma sui o le fetauiga a mataʻitusi e lua mataʻitusi: o le tasi e fuafuaina, o le geometric, ma le maʻai o le tino, o leisi e faʻamoemoe i le faʻatinoga o ata lanu. I le 2014 o lenei mamanu sa avea ma ufiufi mo Pantone Plus Series Artist Covers.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Optics and Chromatics Faaaliga Faʻaaliga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Optics and Chromatics Faaaliga Faʻaaliga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Optics and Chromatics Faaaliga Faʻaaliga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The title Optics and Chromatics refers to the debate between Goethe and Newton on the nature of colours. This debate is represented by the clash of the two letterform compositions, one is calculated, geometric, with sharp contours, the other relies on the impressionistic play of colourful shadows. In 2014 this design served as the cover for Pantone Plus Series Artist Covers. The Pantone Formula Guide and Pantone Solid Chips feature covers showcasing works of art from my project, Optics and Chromatics. (creative manager and designer at Pantone by Timothy Heyer, director of creative marketing at Pantone by Karen Lantelme)
Fua & Fa'apipi'i: original poster size: 70×100 cm
Fa'ailoga: chromatics, optics, Goethe, light, colour, shadow, experimental typography, crafts
Tekonolosi Gaosiga: paper, coloured plastic sheet, light, shadow
Lu'itau o le Mamanu: Two new font-designs had to be invented to express the nature of the polemy on colour theory. The two types of letter consist of different materials and form: one is made of paper and shadow, the other is of coloured foil and light. The symmetrical, geometric shapes of the white paper and the sharp shadows in the hard light make the word ’optics’ legible. The word ’cromatics’ is built from coloured foil sheets that create colourful, intertangled beams in different angles of light.
Su'esu'ega: It is essential to know in detail the polemy on colour theory between Newton and Goethe when analyzing the relationship between light, shadow and colour. I consider Goethe’s Theory of Colours as one of the basic pieces of work when studying colour experience: it highlights the fact that the colour vision is a greatly changeful, resilient and impressionistic factor, thus not possible to give a description by some exact mathematical formulas – at least not in an adequate manner. The poster enters this several-century-long scientific debate with the resources of contemporary experimental typography. The project’s afterlife shows the timeliness of this inspection: Pantone published its first Limited-edition Artist Covers with this piece of work in 2014.
Fa'aosofia: Goethe's Theory of Colours appeared in 1810. On the occasion of the bicentennial anniversary of the book the Society of Hungarian Graphic Designers and Typographers announces an international design competition entitled Goetheorie. The title of poster Optics and Chromatics refers to a place where Goethe points out that unlike Newton he is not so much interested in the science of sight (Optics) but rather in the theory of colours (Chromatics). He wants to demonstrate the way we actually experience colours, and not the way we are supposed to experience them according to the laws of mathematics.
Umi o le Poloketi: The poster was made at Budapest, Hungary, 2010.
It was exhibited at Design Terminal, Budapest, Hungary, 05 November 2010 – 09 January 2011, Donau Buro, Ulm, Germany, 04 July – 13 July 2014 and The World Paper Products, Jeonju, South Korea, 20 – 28 February 2017
Fa'agasologa o Galuega: Numerous photos have been taken of the two letterform compositions for the project. Changing the perspective and the light conditions meant plenty of possibilities for the visualization. The two pictures that were finally chosen for the poster are the ones which – complementing each other – accentuate the most the difference between the two colour theories.
Sui o le 'Au: Art director, graphic design, type design and paper craft: Tímea Andorka