O le mamanu Inmyes Fa'asinomaga o le Brand e Chungsheng Chen and Jinhe Wang o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Uʻamea i le Vaega Tauva Mamanu Ata Fa'atusa.

UʻameaAta Fa'atusa· 2024

Inmyes Fa'asinomaga o le Brand

na mamanuina e Chungsheng Chen and Jinhe Wang

Tagata Fa'atau: Tainan University of Technology/Product Design Department

Manumalo o le A' Design Award Uʻamea i le Vaega Ata Fa'atusa

17,895

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #161001

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Inmyes Fa'asinomaga o le Brand

Inmyes o se fa'asinomaga faapisinisi na fatuina mo se kamupani gaosia tioata mata'itusi. O le igoa e sau mai le fasifuaitau "in my eyes" ma e fa'aalia ai le manatu o le va'aiga i le lalolagi mai se va'aiga patino a le tagata ta'itasi. O le mata'itusi laititi amata e fa'aalia ai se sootaga vavalalata ma patino i tagata fa'atau ta'itasi. O le mata'itusi M ua faufauina e fa'aata ai se lulu lima, o se fa'ailoga o le fa'atuatuaga i le va o le brand ma ana tagata fa'atau. O le logo o lo'o fa'aaogaina i pusa mata'itusi tioata, kata pisinisi, teuga fa'atau, upega tafa'ilagi ma social media. O lanu e tu'uina mai i RGB, CMYK ma Pantone ina ia mautu le foliga i totonu o vaega uma o le fa'asalalauga.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Inmyes Fa'asinomaga o le Brand, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Inmyes Fa'asinomaga o le Brand e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Inmyes Fa'asinomaga o le Brand ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The name derived from the abbreviation of in my eyes, it showed the concept of viewing the world from a personal perspective. Its outstanding technology, which can broaden perspectives through its products and bring people closer together. The brand name initial i in lowercase to emphasize that it belongs to me, the deformed letter M show a handshake image, is the mutual trust between brand and its customers. Brand tone brings out the superior technology, positive energy and professional fashion
Fua & Fa'apipi'i: Minimum height of the logo: 4 mm
Fa'ailoga: Branding, Visual Identity, Logo Design, Lenses, Eyeglass
Tekonolosi Gaosiga: The logo was designed using Adobe Illustrator, while the animation was created using Adobe Premium and Adobe After Effects. In terms of color, options of RGB, CMYK, and Pantone are provided to ensure consistent color appearance across various media platforms.
Lu'itau o le Mamanu: Naming the brand was a challenge, requiring a memorable name that integrates the characteristics of eyeglass lenses and infrared blocking into the logo design. Thus, iNMYES was born—a unique name with no duplicates in other industries. The brand aims to set an industrial new standard for eyeglass lenses for research and medical technology needs, blending vitality with fashion taste, and offering diverse eyewear choices across various fields.
Su'esu'ega: iNMYES inherits the excellent technology of Bin Vision and utilizes iNMYES-developed lenses to provide clearer and wider vision, echoing the core spirit conveyed by "in my eyes".
Fa'aosofia: The brand developed from an OEM lenses manufacture company who which to transform into branded business with a fresh image. Positioning itself with a vibrant yet professional image, aiming to differentiate from international brands and strengthen its international marketing efforts. Leveraging over 30 years of expertise in lens development and optical knowledge, future marketing strategies will target various eyewear and optical markets with different lens options.
Umi o le Poloketi: The project commenced in 2020 and concluded in 2021, Tainan, Taiwan.
Fa'agasologa o Galuega: The logo can be applied to various platforms such as eyeglass cases, business cards, packaging, websites, and social media. By maintaining consistency across different media, the brand image is ensured while enhancing exposure and recognition. Eyeglass cases and packaging serve as direct applications, while websites and social media platforms are primary channels for interacting and communicating with consumers. Displaying the brand logo in these places effectively reinforces consumer impressions, increases brand recognition, and attractiveness.
Sui o le 'Au: ChungSheng Chen
JinHe Wang
TingYuan Lin
WanYun Lo
Tainan University of Technology/Product Design Department
Acdesign Associates International Co.,Ltd
Bin Shyh Enterprise Co.,Ltd.
Fa'aaloaloga o Ata: Logo Copyright/ Bin Shyh Enterprise Co.,Ltd.