Dotline Fa'ailoaga Fa'alapotopotoga e Tomohiro Kaji

O le mamanu Dotline Fa'ailoaga Fa'alapotopotoga e Tomohiro Kaji o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Auro i le Vaega Tauva Mamanu Ata Fa'atusa.

AuroAta Fa'atusa· 2024

Dotline Fa'ailoaga Fa'alapotopotoga

na mamanuina e Tomohiro Kaji

Tagata Fa'atau: Dotline Co., Ltd.

Manumalo o le A' Design Award Auro i le Vaega Ata Fa'atusa

702,717

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #160477

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Dotline Fa'ailoaga Fa'alapotopotoga

O lenei faiga fa'ailoga na amata mai le fausia o se fausaga pisinisi atoatoa ma le va'aiga o le kamupani — Social Heroes e fa'aosofia ai le va'aiga o le kamupani i a latou tagata fa'atau, tagata faigaluega ma sui tauva, ma tagata uma e feso'ota'i i le pisinisi. E va'ai Dotline i tagata faigaluega uma e sau e fesoasoani i le olaga i aso ta'itasi o se tasi o ni toa. O le fa'ailoga o se fa'atusa ata o se toa o lo'o fulisia lona ofu ma agai i luma, na mamanuina mai mataitusi, D mai "dots" + L mai "line." Aua e tu'uina atu e Dotline vaega pisinisi e 7, o fa'ailoga e sau i se faiga lanu e 7 lanu e atagia ai vaega pisinisi ta'itasi ma le tusitusiga fa'apitoa a le fa'ailoga.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai Dotline Fa'ailoaga Fa'alapotopotoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Dotline Fa'ailoaga Fa'alapotopotoga e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Dotline Fa'ailoaga Fa'alapotopotoga e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
Fua & Fa'apipi'i: Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
Fa'ailoga: Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
Tekonolosi Gaosiga: Grid system with the golden section, over ray,
multiplication
Lu'itau o le Mamanu: The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
Su'esu'ega: Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
Fa'aosofia: Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
Umi o le Poloketi: Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.