Alu sa'o i le anotusi
35 Anos Shalon Logo e Eluan Araujo

O le mamanu 35 Anos Shalon Logo e Eluan Araujo o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.


ApamemeaAta Fa'atusa· 2024

35 Anos Shalon Logo

na mamanuina e Eluan Araujo

Tagata Fa'atau: Ash Midia

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

15,133

Lanu

Le Mamanu

E Uiga ia 35 Anos Shalon Logo

O lenei sauniga fa'apitoa e tu'uina atu ai se si'osi'omaga patino mo tagata auai uma, e tusa lava po'o le tausaga po'o le tupulaga. E sili atu nai lo se mea na tupu taua; o se tautoga ia fa'asoa taimi aoga, fa'amalosia so'otaga, ma fa'aaogaina le fa'ale-agaga e fa'avae i tu ma aga ae tatala fo'i i ni mea fou ma lelei. I totonu o se tulaga o lo'o feso'ota'i ai le poto masani fa'ale-agaga ma le lelei o taimi ola, o lenei logo e fai ma sui o le fa'alapotopotoga ma iloga ona o le tu'uina atu e le gata i se fa'amanatu taua ae fa'apea fo'i se avanoa mo le su'esu'eina o va'aiga fou ma le fa'amanatu o fa'amalositino fa'atasi.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai 35 Anos Shalon Logo, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina 35 Anos Shalon Logo e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. 35 Anos Shalon Logo e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
The created brand adheres to basic shapes to enhance comprehension, considering that many members of the institution are elderly and may have limited education. This approach improves visibility, even from a distance, for the numeral, and upon closer observation, it contains additional information that contributes to the artwork. Embracing the concept of "design for all," it seamlessly combines the simplicity of form with the intricacy of customization. The generated symbol, characterized by a vertical cut, represents a timeline that distinguishes ancient from modern times for the institution, also symbolized by the size of the depicted numbers. This symbolically conveys the strength and growth they've experienced over the 35 years of their journey. Children, youth, and adults alike can enjoy the material that marks a new phase in the celebratory journey for the institution's 35th anniversary.
Fua & Fa'apipi'i
The size may vary because there are different types of products.
Fa'ailoga
Branding, Graphic Design, Visual Identity, church
Tekonolosi Gaosiga
Many materials were used in the creation of the product, but primarily the use of a golden ratio grid was employed to aid in obtaining the shapes
Lu'itau o le Mamanu
The crucial challenge was to infuse a modern concept into a notably traditional environment, known for its resistance to change. Balancing the historical perspective of tradition against the necessity for innovation demanded a delicate equilibrium. Additionally, social factors, such as community acceptance, posed a challenge to a project that aimed to be more modern, marking a new era for the church. They required elements like a timeline, the numerals for the 35th anniversary, and an expression of a cross to be incorporated into a single material that could articulate the institution's aspirations.
Su'esu'ega
A high-level celebration for the institution, a church where you can participate in this annual celebration in a grand event that was marked by its 35 years. Transforming a unique spiritual experience into a quality time. - Everyone can enjoy. - A place to experience something new and fulfilling.
Fa'aosofia
The project developed for the church in celebration of its 35th anniversary reflects an approach to the fundamental values of the institution. The design of the piece is a visual representation of the brand's timeline, divided into two phases, symbolized by the numerals 3 and 5, which also represent a part of a cross, showing the spiritual journey of the institution and the fundamental principles that have guided the church to the present moment. Every detail of the design was conceived to provide a visual experience, symbolizing the simplicity and dedication that the church has provided to its faithful over the years. The tradition and modernity represented in the design signify the fusion of ancient values with contemporary demands. This project goes beyond being a commemorative piece; it is an artistic manifestation that captures the essence of the institution's foundation, offering the audience a brand that expresses their feelings and devotion, celebrating the time they have been in service. With this creation, the project brings achievements from the past, casting an optimistic gaze towards the future, where writing, design, and Christian symbolism converge in a work of art that signifies this time for the Shalon Church.
Umi o le Poloketi
The institution celebrated its 35th anniversary in June 2023. Located in Paraná, Brazil.
Fa'agasologa o Galuega
A story through time, a brand that represents everything the institution has gone through to get to this point.
Sui o le 'Au
Eluan Araujo
Fa'aaloaloga o Ata
Eluan Araujo - Ash Midia, 2023.

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