Remaking Art Faasinomaga o le Ituaiga e Meng Shenhui

O le mamanu Remaking Art Faasinomaga o le Ituaiga e Meng Shenhui o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Ario i le Vaega Tauva Mamanu Ata Fa'atusa.

ArioAta Fa'atusa· 2024

Remaking Art Faasinomaga o le Ituaiga

na mamanuina e Meng Shenhui

Tagata Fa'atau: Shenzhen Chengmei Culture Communication Co., Ltd

Manumalo o le A' Design Award Ario i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #152015

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Remaking Art Faasinomaga o le Ituaiga

O le Remaking Art o se faasinomaga o le ituaiga na faia mo se kamupani fesootaiga faaleaganuu. O le faailoga e tuufaatasia ai mataitusi muamua o le R ma le A i se faailoga tutusa itu, e fesootai i laina e faaalia ai se ata atagia i le vai. O se laina faalava e faamanatu mai ai se fua paleni ma sa faasaoina mai le faailoga muamua e faaalia ai le faamaoni ma le amiotonu. O le faiga vaaia e faaaogaina laina e vaevae ai mea lomia, afifiga ma faaaliga i totonu o fale, ina ia tumau ai le foliga e tasi i luga o lapopoa ma mea eseese. O le mamanu e faaalia ai le tutusa itu, le tuufaatasiga ma le faafouga.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Remaking Art Faasinomaga o le Ituaiga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Remaking Art Faasinomaga o le Ituaiga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Remaking Art Faasinomaga o le Ituaiga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display.
Fua & Fa'apipi'i: The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
Fa'ailoga: Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
Tekonolosi Gaosiga: In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Lu'itau o le Mamanu: The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
Su'esu'ega: The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Fa'aosofia: The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
Umi o le Poloketi: The project started in January 2022 and was completed in Shenzhen in May 2022
Fa'agasologa o Galuega: First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
Fa'aaloaloga o Ata: Copyright：CM Design