O le mamanu Dragonpass Faasinomaga o le Faailoga Faapisinisi e Mtc Brand Consultancy o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Ario i le Vaega Tauva Mamanu Ata Fa'atusa.

ArioAta Fa'atusa· 2023

Dragonpass Faasinomaga o le Faailoga Faapisinisi

na mamanuina e Mtc Brand Consultancy

Tagata Fa'atau: DragonPassCompanyLimited

Manumalo o le A' Design Award Ario i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #150900

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Dragonpass Faasinomaga o le Faailoga Faapisinisi

O le Dragonpass o se faasinomaga o le faailoga faapisinisi ua fuafuaina mo se kamupani e tuuina atu penefiti o sui auai ma auaunaga tau femalagaaiga. O le faailoga fou e tuufaatasia ai le ala o se tootoo faataulaitu ma le mataitusi muamua o le D, e fausia ai se faailoga malosi e sopoia ai le tele o itu eseese. O le lanu mumu muamua ua faalauteleina i le lanu viole ma isi lanu faaopoopo ina ia maua ai e le faasinomaga se uiga e sili atu ona faaonaponei. O ata faaopoopo e faaopoopoina ai le fetuutuunai i le tele o faaaogaga. O le faiga vaaia ua faafaigofieina ua suia ai se faailoga ua leva ma lagolagoina ai se ata o le faailoga faapisinisi e sili atu ona faavaomalo.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Dragonpass Faasinomaga o le Faailoga Faapisinisi, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Dragonpass Faasinomaga o le Faailoga Faapisinisi e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Dragonpass Faasinomaga o le Faailoga Faapisinisi o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: As the world second largest and the No.1 Asia-Pacific membership benefit solutions service provider, DragonPass has encountered a new strategic transformation opportunity. However, its image has become traditional and aging over the past 17 years, requiring a brand image upgrade.This case uses global vision, diversity, vitality, and humanism as keywords. By redesigning the brand's symbols and extending graphics, activating the brand colors, it redefines and standardizes the DragonPass brand visual system.
Fa'ailoga: VI reshape, travel, magician, color activation, interactivity
Tekonolosi Gaosiga: Based on the brand personality of Magician, the design team used the concept of magical wand trace and combined it with the initial letter "D" of DragonPass for the design. The new logo of DragonPass is dynamic, with magical wand trace crossing multiple dimensions, symbolizing that DragonPass will always bring surprises to it’s clients and users.In addition, the design team built upon the original red-dominated visual identity by adding elegant and fashionable colors like purple, making DragonPass even more attractive.
Lu'itau o le Mamanu: The challenge in this case is to inherit and reshape the brand's original visual image, which must comply with the development of visual trends without completely deviating from the original impression. To achieve this, the design team refined and innovated elements based on DragonPass's original visual assets, aligning with the corporate culture and catering to popular aesthetic concepts. At the same time, they added a sense of freshness and appeal to the brand's visual image.
Su'esu'ega: As a global intelligent travel service platform, DragonPass takes quality travel as the core, has built a member service system covering travel, health, living, entertainment and other lifestyle scenes. In the field of airport lounges providers, it has been ranked the first in Asia Pacific and the second in the world in the global service network.
Fa'aosofia: The original brand identity of DragonPass was a dragon emblem, which is an element of Eastern culture. As a global enterprise originating from China, DragonPass should have greater cultural inclusivity, and its brand image needs a more internationalized revamp.The design team, through co-creation with the company's management team, refined a new inspiring mission for DragonPass: "Going For New Aspirations." They also used the Magician archetype from the brand personality model as the basis for the brand image design.
Umi o le Poloketi: The project began in Guangzhou in May 2022 and launched in Guangzhou in February 2023.
Fa'agasologa o Galuega: The new VI reduces complexity and returns to a simple appeal, making it easier to be recognized and disseminated in all scenarios. It aligns with the global urban aesthetic trend, helping shape an international and upscale brand image while interpreting the concepts and visions of DragonPass.The auxiliary graphics have strong visual impact, adaptability, and flexibility, which enhance the overall visual effects. They also carry symbolic meanings such as "active", "enjoy", and "cheerful", serving as expressions of the brand's attitude and emotions.