Alu sa'o i le anotusi
Custom Hoodies Logo e Marko Maciev

O le mamanu Custom Hoodies Logo e Marko Maciev o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.


ApamemeaAta Fa'atusa· 2023

Custom Hoodies Logo

na mamanuina e Marko Maciev

Tagata Fa'atau: UMA Network Ltd

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

14,164

Lanu

Le Mamanu

E Uiga ia Custom Hoodies Logo

Custom Hoodies o le Desktop to Garment web portal lea e fa'aoga ai ata i hoodies ma lolomi. O le tagavai o se fa'ailoga o se manoa nonoa i luga o se pulou ua faia e pei o se fa'ailoga faauo a Little Red Riding Hood faauo, pe afai o ia i aso nei, lele solo e su'e se luko leaga tele. O lo'o taumafai e fa'aosoina se vibe fouvale ma se malosi maualuga o le ituaiga u'amea auala, fai o se sub-brand i luga e mafai ai e tagata fa'aoga o le upega tafa'ilagi ona fausia a latou lava tala.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Custom Hoodies Logo, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Custom Hoodies Logo e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Custom Hoodies Logo e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
The logo is a stylization of a tied string on a hoodie done as a stencil-graffiti friendly Little Red Riding Hood superhero symbol, if she was one today, flying around looking for a big, bad wolf. It is attempting to emit a rebellious vibe and an upbeat energy of the street fashion brand, acting as a sub-brand on top of which the users of the web-portal can build their own story.
Fa'ailoga
Logos, Symbols, Corporate Identity, Logotypes
Lu'itau o le Mamanu
In this project, the first challenge was to give a compelling and relatable story to the symbol. Since research went in two ways, the second challenge was to make those two directions meet organically without losing any bit of the value of either one.
Su'esu'ega
The research presented insights into the cultural significance that a hoodie is a symbol of. Not just on a functional level worn for a physical activity or as a leisurely garment of convenience, but as a certain lifestyle representative. Custom Hoodies is exactly that, plugging in into these values, promoting freedom of expression, personal stories and bold values.
Fa'aosofia
Custom Hoodies is a Desktop-2-Garment web portal where images are applied to hoodies and printed. Hoodie have a history and various cultural meanings. In a modern sense, it is related to street culture, and in traditional to tales. This is why logo is grounded in films that popularized hoodies like Rocky, but at the same time in stories like Little Red Riding Hood. It is a semiotic hybrid fueled by these diversities converged into a a modern package, triggering people to create their own stories
Umi o le Poloketi
2 weeks, Hong Kong SAR
Fa'agasologa o Galuega
The simple-heavy logo design strives to be immediately impactful for the targeted users and to directly associate the visual identity with the service provided. It encourages people to unleash their inner street-artist and put their stories out to the world with Custom Hoodies.
Pateni
UMA Network Limited
Fa'aaloaloga o Ata
UMA Network Limited

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