It Is In Your Genes Fa'asinomaga Malosi e Bianka Foldi and Robert Valoczi

O le mamanu It Is In Your Genes Fa'asinomaga Malosi e Bianka Foldi and Robert Valoczi o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2023

It Is In Your Genes Fa'asinomaga Malosi

na mamanuina e Bianka Foldi and Robert Valoczi

Tagata Fa'atau: Genecontact

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

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Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia It Is In Your Genes Fa'asinomaga Malosi

O lenei fa'ailoga fa'ailoga na faia mo se 'au'aunaga fa'a-genotyping, lea e mafai ona iloa ai le fa'ama'i fa'ama'i fa'ama'i. E pei lava o le fausaga o le DNA, o le mamanu mamanu na fausia foi i luga o se faiga o tulafono laiti, e taʻua faʻapitoa mamanu Morse code e fai ma sui o mataitusi o le alafapeta. So'o se upu e mafai ona va'aia i lenei auala, liliu se logo fa'amau i se fa'asinomaga malosi. O le logo, o le igoa lea o le Client na tusia e tulafono laiti, e faʻaogaina le fausaga faʻalua-helical o le DNA. O le auala lea e atagia ai le pisinisi a le Client i le manatu ma le vaʻaia i le faʻamatalaga.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai It Is In Your Genes Fa'asinomaga Malosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina It Is In Your Genes Fa'asinomaga Malosi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. It Is In Your Genes Fa'asinomaga Malosi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Fa'ailoga: dynamic brand identity, flexible brand identity, brand identity
Tekonolosi Gaosiga: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Fa'aosofia: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Umi o le Poloketi: The project started in July 2021 October in Budapest. The website development is still ongoing.
Sui o le 'Au: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon