Bank of England Faʻasinomaga Vaʻaia e Matteo Ruisi and Peter McCabe

O le mamanu Bank of England Faʻasinomaga Vaʻaia e Matteo Ruisi and Peter McCabe o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Ario i le Vaega Tauva Mamanu Ata Fa'atusa.

ArioAta Fa'atusa· 2022

Bank of England Faʻasinomaga Vaʻaia

na mamanuina e Matteo Ruisi and Peter McCabe

Tagata Fa'atau: Bank of England

Manumalo o le A' Design Award Ario i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #138983

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Bank of England Faʻasinomaga Vaʻaia

O le mamanuina mo se faletupe autu o lona uiga o le sailia o se palaneisi i le va o faʻamatalaga faʻapitoa ma maaleale, galuega e taʻitaʻia e le aufaigaluega, fesoʻotaʻiga lautele manaia, ma le tele o tulafono. E le faigofie ona ausia lenei mea ma e faʻavae i luga o tulaga totonu maaleale. O le faʻasinomaga fou ua atinaʻeina faʻatasi ma tagata o le a faʻaogaina, ma faʻapalaneseina vaega uma o fesoʻotaʻiga. E taulaʻi i le aʻusia o tagata lautele e sili atu ma se auala e faigofie ona maua, talafeagai, faʻatulagaina, ma tulaga ese. O nei mataupu autu ua faʻaaogaina e fai ma taʻiala mamanu mo aseta vaʻaia uma.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Bank of England Faʻasinomaga Vaʻaia, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Bank of England Faʻasinomaga Vaʻaia e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Bank of England Faʻasinomaga Vaʻaia o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Fua & Fa'apipi'i: Not applicable
Fa'ailoga: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Tekonolosi Gaosiga: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Lu'itau o le Mamanu: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Su'esu'ega: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Fa'aosofia: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Umi o le Poloketi: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Fa'agasologa o Galuega: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Sui o le 'Au: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Fa'aaloaloga o Ata: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.