Alu sa'o i le anotusi
SP Saffron Grotesk Ituaiga e Paul Robb and Moira Bartoloni

O le mamanu SP Saffron Grotesk Ituaiga e Paul Robb and Moira Bartoloni o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Ario i le Vaega Tauva Mamanu Ata Fa'atusa.


ArioAta Fa'atusa· 2022

SP Saffron Grotesk Ituaiga

na mamanuina e Paul Robb and Moira Bartoloni

Tagata Fa'atau: S6 Foundry

Manumalo o le A' Design Award Ario i le Vaega Ata Fa'atusa

40,942

Lanu

Le Mamanu

E Uiga ia SP Saffron Grotesk Ituaiga

O le Saffron o se mata'itusi fa'aonapo nei neo-grotesque sans-serif fa'atasi ai ma le malosi fa'atusa fa'atusa fa'atusa, fa'atatau i mea fa'alelei ma tulaga fa'atusitala o Suiselani fa'aonaponei. O le tulaga lautele-matala tulaga ese na mamanuina e tuʻuina atu ai le vaʻaia saʻo saʻo mo le faʻailogaina ma fesoʻotaʻiga. O lenei mataitusi sa'o ma le ulua'i lomitusi ua fa'atusalia se suiga fa'alelei fa'aonaponei. Ua vaevaeina le fa'ata'ita'iga i ni vaega, fa'atasi ai ma pepa fa'apipi'i mama i totonu o le ato.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai SP Saffron Grotesk Ituaiga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina SP Saffron Grotesk Ituaiga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. SP Saffron Grotesk Ituaiga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.
Fua & Fa'apipi'i
Binder 230 x 320 x 80
Fa'ailoga
Font design, Branding, Identity, Type design
Tekonolosi Gaosiga
The binder is printed in 8 colors using various stock papers
Lu'itau o le Mamanu
The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.
Su'esu'ega
The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.
Fa'aosofia
Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.
Umi o le Poloketi
Font was designed from August 2021 and was finished in December 2021
Pateni
Paul Henry Robb
Sui o le 'Au
Paul Robb
Moira Bartoloni
Fa'aaloaloga o Ata
Paul Henry Robb

Lagolago Tau Tupe

Su'esu'e i Tua Atu o le Designers.org

Su'esu'e oloa, auaunaga ma avanoa mai a matou pa'aga fa'asalalauga.

E Tatau i Mamanu Lelei Ona Maua le Fa'ailoga Maualuga

O le A' Design Award o se fa'ailoga fa'ava-o-malo, fa'amasinoina mo mamanu lelei. Auai i le A' Design Award e maua ai se avanoa e maua ai le fa'ailoga agava'a, ta'uta'ua, mamalu ma le fa'asalalauga mo lau galuega. Tuu atu lau galuega mo le A' Design Award ma tauva mo le fa'ailoga sili o le A' Design Prize.

Fa'ailoga