Crcrta Faasinomaga a le Kamupani e Zilong Chen and Chao Yang

O le mamanu Crcrta Faasinomaga a le Kamupani e Zilong Chen and Chao Yang o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2022

Crcrta Faasinomaga a le Kamupani

na mamanuina e Zilong Chen and Chao Yang

Tagata Fa'atau: Communication University of Zhejiang

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #135411

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Crcrta Faasinomaga a le Kamupani

O Crcrta o se faasinomaga a le kamupani na mamanuina mo le Chinese Research Centre for Radio and TV Art, o se matagaluega a le malo. O le logo e tuufaatasia ai ata faakomupiuta ma tusitusiga. O le lanu e faaaogaina ai lanu autu e tolu o le televise, o le mumu, meamata ma le lanumoana. O se faailoga o se meapueata ua fausia i foliga faafanua e tolu. O tetele e lua e faasino atu i faamama ma pepa e faaaogaina i pisinisi o le leitio ma le televise. O le tafatolu e faasino atu i se tioata poo se siulafoga. O mataitusi CRCRTA e ui atu i totonu o le ata mai le agavale i le taumatau e faaalia ai le manatu o feso'otaiga. E leai se tulaga faavavau o lenei faasinomaga ma e mafai ona suia le tele e fetaui ma auala eseese o faasalalauga.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Crcrta Faasinomaga a le Kamupani, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Crcrta Faasinomaga a le Kamupani e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Crcrta Faasinomaga a le Kamupani e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
Fua & Fa'apipi'i: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Fa'ailoga: Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
Tekonolosi Gaosiga: The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
Lu'itau o le Mamanu: The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
Su'esu'ega: The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
Fa'aosofia: The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
Umi o le Poloketi: The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
Fa'agasologa o Galuega: The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
Sui o le 'Au: Designer:Chen Zilong and Creative Director:Yang Chao