Alu sa'o i le anotusi
Oliveira Almeida Fa'asinomaga Fa'ailoga e Ricardo Filipe Lopes da Silva

O le mamanu Oliveira Almeida Fa'asinomaga Fa'ailoga e Ricardo Filipe Lopes da Silva o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Uʻamea i le Vaega Tauva Mamanu Ata Fa'atusa.


UʻameaAta Fa'atusa· 2022

Oliveira Almeida Fa'asinomaga Fa'ailoga

na mamanuina e Ricardo Filipe Lopes da Silva

Tagata Fa'atau: Oliveira de Almeida Advogados

Manumalo o le A' Design Award Uʻamea i le Vaega Ata Fa'atusa

10,710

Lanu

Le Mamanu

E Uiga ia Oliveira Almeida Fa'asinomaga Fa'ailoga

O le misiona o le puipuia o mataupu tonu ma le fa'aputuina o fa'amaoniga fa'alefulafo taua e maua ai fofo aoga mo tagata tausia, e mana'omia ai le maualuga o le pulea fa'atulagaina ma le fetuutuuna'i faigofie. E fa'aalia lelei e le fa'ailoga nei taumafaiga uma ma e sili atu nai lo le fa'asinomaga va'aia. O le suia o le logo i se meafaigaluega a le ofisa e le gata i le fa'aputuina o pepa galuega ae fesoasoani fo'i i le tumau o le fa'ailoga i mafaufauga o tagata tausia.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Oliveira Almeida Fa'asinomaga Fa'ailoga, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Oliveira Almeida Fa'asinomaga Fa'ailoga e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Oliveira Almeida Fa'asinomaga Fa'ailoga ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
As a defender of righteous causes, the firm has the mission to put invaluable legal evidence together in order to bring effective solutions to customers. To better depict the brand values, the logo combines a necktie that represents nobility and a paper clip that not only fulfills its primary function of holding paper together but symbolizes order. These elements are present in lawyers 'daily lives, and turning them into a day-to-day device will help the brand stick to clients' memory.
Fua & Fa'apipi'i
Tie-shaped clip in solid Brass - 8 mm (width) x 30 mm (height)
For the stationery, Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Fa'ailoga
law, order, tradition, lawyers, law firm, brand, paper clip,
Tekonolosi Gaosiga
The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The logo design was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK, and Pantone colours. The Tie-shaped clips were crafted in solid brass.
Lu'itau o le Mamanu
One of the challenges was to bring unexpected symbols from the law and order environment to life for a physical experience, without losing the classic feel. To depict the name of the firm and tie it together with the activities of the lawyers, I dug into the etymology of Oliveira de Almeida to extract the right colour palette. This gave the final touch to the brand identity.
Su'esu'ega
Besides the research on how the public perceives law firms. The colour scheme was carried out based on the etymology of the firm's name. Oliveira simply means Oliveira which contains a wide range of green colours, from dark to light tones. On the coats of arms, it is the symbol of peace and victory. About Almeida, this comes from the Arabic terms the meaning al, table meaning maida. In the geographical sense, it means something like a plateau or flat soil which contains earthy colours.
Fa'aosofia
The idea emerged from observing the daily responsibilities of a lawyer, constituting a fundamental principle of advising clients wisely. Interpret laws and apply them to specific cases, gather evidence for a case, search public records and other legal records. These processes require a lot of organizational discipline to collect the paperwork orderly or to change specific documents whenever necessary. So, nothing is more suitable than a paper clip.
Umi o le Poloketi
February 2020 to April 2020 in Curitiba, Brazil
Fa'agasologa o Galuega
In general, law firms tend to use symbols extensively such as the scales of justice, swords, or anything that involves classic architectural elements. And to stand out from the competition surged the idea of creating something that goes beyond these symbols and visual identity. Thus, the fabrication of the tie-shaped clip came to life in order to invite the client to have a practical experience with the brand. On the of it, the color palette applied to all media and office tools reinforces the appearance of the brand in such a way that the target audience will recognize it in the absence of the logo.
Fa'aaloaloga o Ata
Image 5: Photographer Luke Michael, Angel holding round wreath statue, 2017.

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E Tatau i Mamanu Lelei Ona Maua le Fa'ailoga Maualuga

O le A' Design Award o se fa'ailoga fa'ava-o-malo, fa'amasinoina mo mamanu lelei. Auai i le A' Design Award e maua ai se avanoa e maua ai le fa'ailoga agava'a, ta'uta'ua, mamalu ma le fa'asalalauga mo lau galuega. Tuu atu lau galuega mo le A' Design Award ma tauva mo le fa'ailoga sili o le A' Design Prize.

Fa'ailoga