Imagine Center Fa'asinomaga Va'aia e Satie Eljack

O le mamanu Imagine Center Fa'asinomaga Va'aia e Satie Eljack o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Ario i le Vaega Tauva Mamanu Ata Fa'atusa.

ArioAta Fa'atusa· 2021

Imagine Center Fa'asinomaga Va'aia

na mamanuina e Satie Eljack

Tagata Fa'atau: Satie

Manumalo o le A' Design Award Ario i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #123218

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Imagine Center Fa'asinomaga Va'aia

O le faʻamoemoe o le faʻaaogaina o foliga, lanu ma mamanu faʻataʻitaʻiga e faʻaosofia e yoga poses. Fa'amatagofieina le fa'atulagaina o totonu ma totonugalemu, ofoina atu i tagata asiasi se to'afilemu e fa'afouina ai lo latou malosi. O le mea lea o le mamanu logo, luga o le initaneti, elemene ata ma afifiina sa mulimulitaia le fua auro ina ia i ai se faʻaaliga vaaia atoatoa e pei ona faʻamoemoeina e fesoasoani ai i tagata asiasi o le nofoaga tutotonu ia maua se poto masani o fesoʻotaʻiga e ala i ata ma mamanu o le nofoaga tutotonu. O le mamanu na faʻaalia le poto masani o le mafaufau loloto ma le yoga le mamanu.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Imagine Center Fa'asinomaga Va'aia, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Imagine Center Fa'asinomaga Va'aia e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Imagine Center Fa'asinomaga Va'aia o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The design is a visual identity and branding for a yoga and meditation center -"imagine Center"- where visuals and design play a main role to achieve the meditation and yoga center goals, therefore the golden ratio was used to abstract the ancient yoga pose "Sukhasana" reaching a balanced visual look that fits the character of the center. The logo was represented by the body shape and soul.
Fua & Fa'apipi'i: The product's design used vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The logo could be used separately by the Client to identify themselves by engraving it on different materials.
Fa'ailoga: Identity, Branding, Theme, Packaging, Logo, Meditation, Wellness, Spa, Yoga, Mental health
Tekonolosi Gaosiga: The shape of the human body in the "Sukhasana" yoga pose was an inspiration to use the golden ration creating a visual representation for the brand's idea, and it was implemented using vectors to reach the highest quality of print. simplicity is the most complicated form of beauty therefore the design took a very simple path yet very detailed and elegant.
Lu'itau o le Mamanu: Saudi Arabia has a wide range of diversity in cultures as well as varying history of arts in many different regions of this large country. The main challenge in the creative process was to come up with the theme and patterns in that connect and unify these regions in attempt to represent the Saudi Arabian multiple cultures.
Su'esu'ega: Meditation science in the kingdom of Saudi Arabia, is one of growing practices in society. Due to the response- to the field of relaxation- professional meditation centers are having more of attention from business investors and a shed of light by the known health care organizations. The design presents meditation using colors inspired from nature such as: Sun, Wood, Stone, sky, and greenery. And the graphic element on the design was inspired from the physical meditation and yoga poses.
Fa'aosofia: The brand profile and design was inspired by a main pose in yoga and meditation practices called "Sukhasana" where the physical shape of the body was used in the sketching of the logo and the soul is being represented with a shape and a color taking the center of the design as the soul is the center of the body. And as a designer and an artist meditation and yoga have been a big part of my creative thinking process, so when it came down to designing a profile for a yoga and meditation center, it gave a strong enough motive to practice my proficient into coming up with the identity.
Umi o le Poloketi: The project started in October 2020 and was successfully completed in January 2021 in Saudi Arabia, Riyadh.
Fa'agasologa o Galuega: The visual identity of the brand includes designs for the interior look of the center, packaging, signs, advertisements, and online media.