Beat Coffee Fa'ailoga Fa'akalatasi o Fa'ailoga e Paul Meeuwsen

O le mamanu Beat Coffee Fa'ailoga Fa'akalatasi o Fa'ailoga e Paul Meeuwsen o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2021

Beat Coffee Fa'ailoga Fa'akalatasi o Fa'ailoga

na mamanuina e Paul Meeuwsen

Tagata Fa'atau: Beat Coffee

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

10,894

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #119537

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Beat Coffee Fa'ailoga Fa'akalatasi o Fa'ailoga

Beat Coffee o se mamanu o fa'ailoga fa'akalatasi ma teuga afifiga mo se kamupani kofe. O le toe fa'afouina na amata i le va'aiga o le maketi, iloiloga o tagata tauva ma manatu mai tagata fa'atau, lea na fausia ai le fuafuaga fa'apisinisi ma le tulaga o le fa'ailoga. O le tulaga o lo'o fa'aalia i le laina Serious Fun Coffee, lea e fa'atulaga ai le leo o le fa'asalalauga ma fa'afeso'ota'i ai le fiafia, musika ma le kofe. O lo'o fa'aaogaina le leo o le pule o le kamupani e fa'aola ai le fa'ailoga o le fa'atauga. O le manatu lava e tasi o lo'o fa'aaogaina foi i le taga kofe lomia, lea e fa'aola ai e ala i le augmented reality (moni fa'aopoopoina). O le fa'amoemoega o se fa'ailoga manino, e taula'i i tagata fa'atau ma e malie foi.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Beat Coffee Fa'ailoga Fa'akalatasi o Fa'ailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Beat Coffee Fa'ailoga Fa'akalatasi o Fa'ailoga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Beat Coffee Fa'ailoga Fa'akalatasi o Fa'ailoga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Fua & Fa'apipi'i: Coffee bag printed,
Fa'ailoga: brand, print, animation, audio design, social media
Tekonolosi Gaosiga: Augmented Reality
Lu'itau o le Mamanu: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Su'esu'ega: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Fa'aosofia: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Umi o le Poloketi: 3-6 months
Fa'agasologa o Galuega: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Sui o le 'Au: Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey