Alu sa'o i le anotusi
Three Emotions Galuega Autu: Fa'ailoga Fa'apisinisi e Tsuyoshi Omori

O le mamanu Three Emotions Galuega Autu: Fa'ailoga Fa'apisinisi e Tsuyoshi Omori o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Uʻamea i le Vaega Tauva Mamanu Ata Fa'atusa.


UʻameaAta Fa'atusa· 2021

Three Emotions Galuega Autu: Fa'ailoga Fa'apisinisi

na mamanuina e Tsuyoshi Omori

Tagata Fa'atau: NPO Hansen's Disease Sanatoria World Heritage Promotion Council

Manumalo o le A' Design Award Uʻamea i le Vaega Ata Fa'atusa

13,206

Lanu

Le Mamanu

E Uiga ia Three Emotions Galuega Autu: Fa'ailoga Fa'apisinisi

Tusitusiga o le Tusi: O le Emotions e Tolu o se fa'ailoga fa'apisinisi na fatuina mo se fa'alapotopotoga e le'i mo tupe mama i Iapani. O lo'o galue le fa'alapotopotoga ina ia fa'aopoopoina fale mo tagata ma'i Hansen i le Lisi o Measina a le Lalolagi a le UNESCO. O le logo e tu'ufa'atasia ai ata fa'ailoga e tolu e fa'aalia ai le tiga tele, le fa'anoanoa ma le fa'amoemoe. O le gutu o ata fa'ailoga ta'itasi ua fa'atulaga i foliga o se alalaupapa, lea e mafai fo'i ona faitau o se mata'itusi H. O le alalaupapa o lo'o fa'asino atu i se alalaupapa moni na fausia i luga o se motu o lo'o tu ai falema'i ma'i se lua. O pepa fa'asalalau e 594 i le 841 milimita o lo'o fa'aalia i a'oga amata, a'oga tamaiti ma falema'i.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Three Emotions Galuega Autu: Fa'ailoga Fa'apisinisi, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Three Emotions Galuega Autu: Fa'ailoga Fa'apisinisi e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Three Emotions Galuega Autu: Fa'ailoga Fa'apisinisi ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
Fua & Fa'apipi'i
Poster: Width 594mm x Height 841mm
Fa'ailoga
leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
Tekonolosi Gaosiga
First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
Lu'itau o le Mamanu
To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
Su'esu'ega
The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
Fa'aosofia
Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
Umi o le Poloketi
This logo was released in May 2019, updated in April 2020.
Fa'agasologa o Galuega
Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
Pateni
Copyrights belong to NPO Hansens Disease Sanatoria World Heritage Promotion Council, 2019.
Sui o le 'Au
Arte Director and Designer: Tsuyoshi Omori
Photographer: Hikaru Kodani
Translator: Yukiko Nishikawa
Fa'aaloaloga o Ata
Image#1:Photographer Hikaru Kodani, 2020.
Image#2:Photographer Hikaru Kodani, 2020.
Image#3:Photographer Hikaru Kodani, 2020.

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