Self Help Graphics and Art Fa'asinomaga o le Fa'apitoa e David Jimenez

O le mamanu Self Help Graphics and Art Fa'asinomaga o le Fa'apitoa e David Jimenez o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2021

Self Help Graphics and Art Fa'asinomaga o le Fa'apitoa

na mamanuina e David Jimenez

Tagata Fa'atau: David Jimenez

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #117221

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Self Help Graphics and Art Fa'asinomaga o le Fa'apitoa

'O le Self Help Graphics and Art o se poloketi toe fa'aigoa mo se nofoaga o measina fa'atufugaga a le nu'u i East Los Angeles. 'O le fa'asinomaga fou o lo'o atagia ai le taua, misiona, ma le talafaasolopito o le nofoaga, lea na tupu mai le fa'asinomaga fa'aleaganu'u ma le fa'amalosia fa'apolokiki o tusiata Chicana, Chicano, ma Latinx. 'O le fausaga fa'akesi o mataitusu fa'ailoga Aztec ma Maya na fa'aosofia ai se ituaiga mataitusu fa'aali fa'apitoa ma se logotype. Na tipiina le logotype i le laser i luga o le laupapa MDF ma lolomiina i le auala letterpress e fa'aopoopo ai le vaega mafiafia. Na lolomi fa'ata (screen printed) pepa fa'asalalauga e fa'aaloalo ai i le talafaasolopito o le lolomiga o ata i le nofoaga.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Self Help Graphics and Art Fa'asinomaga o le Fa'apitoa, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Self Help Graphics and Art Fa'asinomaga o le Fa'apitoa e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Self Help Graphics and Art Fa'asinomaga o le Fa'apitoa e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.
Fua & Fa'apipi'i: Poster size 28"x 40" inches
Newspaper booklet 11.378" x 14.9606" inches.
Screen printed, laser cut and letterpress.
Fa'ailoga: Grid, Geometric, Typeface, Typographic
Tekonolosi Gaosiga: The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.
Lu'itau o le Mamanu: Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation.
The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art.
Su'esu'ega: Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.
Fa'aosofia: Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.
Umi o le Poloketi: Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.
Sui o le 'Au: David Jimenez