Tongrentang Zhima Health Mamanu o Totonu o Faleoloa Faʻatau Oloa e Yong Wong

O le mamanu Tongrentang Zhima Health Mamanu o Totonu o Faleoloa Faʻatau Oloa e Yong Wong o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Auro i le Vaega Tauva Mamanu Totonu.

AuroTotonu· 2021

Tongrentang Zhima Health Mamanu o Totonu o Faleoloa Faʻatau Oloa

na mamanuina e Yong Wong

Tagata Fa'atau: Beijing Tongrentang Health

Manumalo o le A' Design Award Auro i le Vaega Totonu

21,079

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #108738

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Tongrentang Zhima Health Mamanu o Totonu o Faleoloa Faʻatau Oloa

O le Tongrentang Zhima Health o se faleoloa faʻaaogaina o loʻo i Beijing. E aofia ai le faleoloa i le 5000 sikuea mita i fogafale e tolu. O meaʻai faaopoopo, meaʻai faʻamalosi tino ma oloa mo le tausiga o le soifua maloloina e aofia ai tekinolosi o le soifua maloloina, o loʻo ofoina atu uma i le nofoaga e tasi. O vaega tetele o meafaitino e eseese, e pei o laupapa mautu ma le apamemea, o loʻo faʻaaogaina i totonu. Mai le fogafale i lalo agai i luga, e fa autu o loʻo faʻaalia, e taʻua o le suʻesuʻega, meaʻai, toe faʻaleleia ma le togafitiga. O le faleoloa o loʻo avea foʻi ma nofoaga faʻaagafesootai lelei mo tagata faʻatau.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai Tongrentang Zhima Health Mamanu o Totonu o Faleoloa Faʻatau Oloa, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Tongrentang Zhima Health Mamanu o Totonu o Faleoloa Faʻatau Oloa e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Tongrentang Zhima Health Mamanu o Totonu o Faleoloa Faʻatau Oloa e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Fua & Fa'apipi'i: 5000 square meters, 3 floors
Fa'ailoga: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Tekonolosi Gaosiga: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Lu'itau o le Mamanu: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Su'esu'ega: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Fa'aosofia: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Umi o le Poloketi: This project started in May 2019 and finished in December 2019 in Beijing.
Fa'agasologa o Galuega: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Sui o le 'Au: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Fa'aaloaloga o Ata: Beijing Wuxiang Space Architecture Design