Pop Up Magazine Uvodni Naslov – avtor Rafael de Araujo

Delo Pop Up Magazine Uvodni Naslov avtorja Rafael de Araujo je izjemno cenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje filmov, videov in animacij.

SrebrnaFilm· 2020

Pop Up Magazine Uvodni Naslov

avtor/ica: Rafael de Araujo

Naročnik: Pop Up Magazine

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Film

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Barve

Dizajn

O dizajnu Pop Up Magazine Uvodni Naslov

Projekt je bil pot do abstraktnega in tekočega raziskovanja problemov Escape (tema za leto 2019), ki prikazuje spremembe, nove stvari in posledice tega. Vsi vizualni deli so čisti in udobni za gledanje, v nasprotju z neprijetno resničnostjo iz dejanja bega. Dizajn se nenehno spreminja in morfing oblike v animaciji predstavljajo dejanje ponovne prilagoditve, ki ga povzroči nekakšna situacija. Pobeg ima različne pomene, razlage in stališče se razlikuje od igrivega do resnega.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Pop Up Magazine Uvodni Naslov je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Pop Up Magazine Uvodni Naslov se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Pop Up Magazine Uvodni Naslov je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
Dimenzije in embalaža: We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
Oznake: illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
Proizvodna tehnologija: The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
Oblikovalski izziv: The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
Raziskave: I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
Inspiracija: The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece.
Trajanje projekta: The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
Potek delovanja: Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital.
Člani ekipe: Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine
Zasluge za slike: Rafael de Araujo, 2019.