Grundig Heinzelmann Limited Edition Promocijski animirani film – avtor Digital Panorama

Delo Grundig Heinzelmann Limited Edition Promocijski animirani film avtorja Digital Panorama je izjemno cenjeni dobitnik prestižne nagrade 2021 Platinasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje filmov, videov in animacij.

PlatinastaFilm· 2021

Grundig Heinzelmann Limited Edition Promocijski animirani film

avtor/ica: Digital Panorama

Naročnik: Digital Panorama

Dobitnik nagrade Platinasta nagrada A' Design Award v kategoriji Film

252,882

Potrjeni dobitnik nagrade

Preverite status nagrade za #118526

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Grundig Heinzelmann Limited Edition Promocijski animirani film

Grundig Heinzelmann Limited Edition je promocijski animirani film, ustvarjen za radio, ki ga je navdihnilo zgodovinsko oblikovanje. Radio Heinzelmann je bil predstavljen leta 1946 kot radio v leseni škatli, izdelan brez elektronk. Film to dediščino na novo interpretira skozi svet lesa in krtačene kovine v harmoniji. Vsi elementi so bili modelirani in animirani v tridimenzionalnem prostoru s pomočjo računalniške grafike. Film traja šestdeset sekund v polni visoki ločljivosti in se zaključi v prostoru z retro, a hkrati moderno atmosfero.

Priznanje

O nagradi Platinasta nagrada A' Design Award

Grundig Heinzelmann Limited Edition Promocijski animirani film je prejemnik Platinaste nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje resnično izjemnim, elegantnim in veličastnim oblikovanjem. Prejemniki Platinaste nagrade so čudeži ustvarjanja, priče meja intelektualne ustvarjalnosti, ki kažejo neprekosljivo profesionalnost in genij svojih oblikovalcev. Od takih oblikovanj se pričakuje, da bodo najbolj znana dela, ki opredeljujejo estetiko dobe, prispevajo k blaginji družbe in premikajo meje umetnosti, znanosti, oblikovanja in tehnologije. Grundig Heinzelmann Limited Edition Promocijski animirani film kaže transcendentno raven odličnosti in nedvomno dela svet boljši kraj s svojimi koristnimi in dragocenimi lastnostmi. Grundig Heinzelmann Limited Edition Promocijski animirani film je delo, nagrajeno s Platinasto nagrado A' Design Award, ki prebuja želje, navdihuje, vznemirja, razveseljuje in vzbuja veliko veselje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
Dimenzije in embalaža: 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
Oznake: Grundig, Heinzelmann, Radio, Animation, Digital Panorama
Proizvodna tehnologija: %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
Oblikovalski izziv: The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
Raziskave: Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
Inspiracija: Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
Trajanje projekta: Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
Potek delovanja: This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
Patenti: Copyrights belong to Arcelik A.S, 2019
Člani ekipe: Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR
Zasluge za slike: Video Credits: Emre GOREN