Portal Beoplay Oglaševalska Kampanja – avtor Kutuko Studio

Delo Portal Beoplay Oglaševalska Kampanja avtorja Kutuko Studio je izjemno cenjeni dobitnik prestižne nagrade 2023 Platinasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje filmov, videov in animacij.

PlatinastaFilm· 2023

Portal Beoplay Oglaševalska Kampanja

avtor/ica: Kutuko Studio

Naročnik: Kutuko Studio SL

Dobitnik nagrade Platinasta nagrada A' Design Award v kategoriji Film

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Preverite status nagrade za #144874

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Barve

Dizajn

O dizajnu Portal Beoplay Oglaševalska Kampanja

Gre za kampanjo za promocijo svojih slušalk Beoplay Portal. Stremerji so delili produkcijo, da je postala viralna. Pod trditvijo Sound that shapes your world so morali ustvariti 5 scenarijev, ki aludirajo na kategorije industrije video iger. Poleg velikega vizualnega učinka je bila izkušnja povzdignjena v tekmovanje za lokacijo fetišnih predmetov, skritih v vsakem okvirju. Ekipa se je soočila z večscenarijsko zasnovo, v kateri je bil protagonist izdelek in izkušnja njegove uporabe.

Priznanje

O nagradi Platinasta nagrada A' Design Award

Portal Beoplay Oglaševalska Kampanja je prejemnik Platinaste nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje resnično izjemnim, elegantnim in veličastnim oblikovanjem. Prejemniki Platinaste nagrade so čudeži ustvarjanja, priče meja intelektualne ustvarjalnosti, ki kažejo neprekosljivo profesionalnost in genij svojih oblikovalcev. Od takih oblikovanj se pričakuje, da bodo najbolj znana dela, ki opredeljujejo estetiko dobe, prispevajo k blaginji družbe in premikajo meje umetnosti, znanosti, oblikovanja in tehnologije. Portal Beoplay Oglaševalska Kampanja kaže transcendentno raven odličnosti in nedvomno dela svet boljši kraj s svojimi koristnimi in dragocenimi lastnostmi. Portal Beoplay Oglaševalska Kampanja je delo, nagrajeno s Platinasto nagrado A' Design Award, ki prebuja želje, navdihuje, vznemirja, razveseljuje in vzbuja veliko veselje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame.
Dimenzije in embalaža: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Oznake: 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
Proizvodna tehnologija: Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
Oblikovalski izziv: The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
Raziskave: The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
Inspiracija: Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
Trajanje projekta: The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
Potek delovanja: The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Patenti: Kutuko Studio SL
Člani ekipe: Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo
Zasluge za slike: Boutique Visual Kutuko Studio, Beoplay Portal, 2022