Wiseman Beer Embalaža za pivo – avtor Wen Liu and Henghong Yang

Delo Wiseman Beer Embalaža za pivo avtorja Wen Liu and Henghong Yang je izjemno cenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2020

Wiseman Beer Embalaža za pivo

avtor/ica: Wen Liu and Henghong Yang

Naročnik: Shenzhen Oracle Creative Design Co., Ltd

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

33,003

Potrjeni dobitnik nagrade

Preverite status nagrade za #91422

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Wiseman Beer Embalaža za pivo

Wiseman Beer je oblikovanje embalaže za ustekleničeno pivo, namenjeno mladim potrošnikom na Kitajskem. Steklenica je izdelana iz stekla in plastike, pokrovček je kovinski, etiketa pa papirnata. Na steklenico je neposredno nanesena drzna rdeče-bela ikona, velika rdeča površina pa izraža energijo in strast. Embalaža meri 230 milimetrov v širino, 60 milimetrov v globino in 60 milimetrov v višino. Namen je piventi embalaži dati sodoben videz, ki se ujema s sproščenim in igrivim značajem mladih.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Wiseman Beer Embalaža za pivo je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Wiseman Beer Embalaža za pivo se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Wiseman Beer Embalaža za pivo je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Beer is the favourite liquor for most Chinese young people. The reason of producing this beer packaging is in order to make the beer packaging on the market seems more fashionable, in line with the temperament of young people and conveys the spirit of young people.
Dimenzije in embalaža: The packaging size is 230mm in width, 60mm in depth and 60mm in height.
Oznake: Wasa, Beer, Wiseman, Art, Red
Proizvodna tehnologija: The design bottle is made of glass and plastic. The material of the bottle lid is metal. The bottle label is paper.
Oblikovalski izziv: The design of the bottle label was initially inconsistent with the entire design. The design did not achieve the predicted result. After many altering the design, the design was completed. The technique of the bottle making was also a problem need to solve.
Raziskave: The project uses the beer market for young people as a background. With the research on online information and site investigation, the designers have gained an in-depth understanding of the life and preferences of most young people in China at this stage. So the design images could attract young people group.
Inspiracija: Chinese young people often drink beer. In order to reflect the fashion sense of beer packaging and cater to the young people's market, the design expresses a quirky, mysterious and free effect. The icon image is directly and boldly embedded in the bottle, and the large area of red on the design reflects the young people’s passion. The bottle’s label and the icon are red and white, which increases a promotional effect.
Trajanje projekta: The project started in October 2018 and finished in May 2019 in Shenzhen.
Potek delovanja: The image design on the bottle reflects the status of the young people group, which is free, mysterious, funny, free, unconstrained and full of passion. When consumers take a look or use the product, they would feel resonate with the idea of the design.
Člani ekipe: Designer: Wen Liu
Designer: HengHong Yang
Designer: Weijie Kang
Zasluge za slike: Image #1: Creator Wen Liu, Wiseman Beer, 2019
Image #1: Creator HengHong Yang, Wiseman Beer, 2019
Image #1: Creator Weijie Kang, Wiseman Beer, 2019
Image #1: Illustrator Yawen Dai, Wiseman Beer, 2019