Nong Li Embalaža za pivo – avtor China Resources Snow Breweries

Delo Nong Li Embalaža za pivo avtorja China Resources Snow Breweries je izjemno cenjeni dobitnik prestižne nagrade 2025 Platinasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

PlatinastaEmbalaža· 2025

Nong Li Embalaža za pivo

avtor/ica: China Resources Snow Breweries

Naročnik: China Resources Snow Breweries

Dobitnik nagrade Platinasta nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #163373

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Barve

Dizajn

O dizajnu Nong Li Embalaža za pivo

Nong Li je oblikovanje embalaže za pivo, ki se navdihuje pri kulturi Yangshao iz starodavne Kitajske. Steklenica je oblikovana po vzoru Shuang Er Ni Yu, lončene posode z vzorcem močerada, ki je v tej zgodnji kulturi služila kot posoda za žgane pijače. Obrtno znanje črne keramike se združuje s tradicionalno stekleno obliko, temna barva pa ščiti pivo pred svetlobo in temperaturnimi spremembami. Geometrijski vzorci dodajajo vizualno zanimivost in zagotavljajo zanesljiv oprijem. Zamašek prikazuje štiri korake starodavnega kitajskega obreda nazdravljanja: okušanje, ponuditev, odziv in vračanje.

Priznanje

O nagradi Platinasta nagrada A' Design Award

Nong Li Embalaža za pivo je prejemnik Platinaste nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje resnično izjemnim, elegantnim in veličastnim oblikovanjem. Prejemniki Platinaste nagrade so čudeži ustvarjanja, priče meja intelektualne ustvarjalnosti, ki kažejo neprekosljivo profesionalnost in genij svojih oblikovalcev. Od takih oblikovanj se pričakuje, da bodo najbolj znana dela, ki opredeljujejo estetiko dobe, prispevajo k blaginji družbe in premikajo meje umetnosti, znanosti, oblikovanja in tehnologije. Nong Li Embalaža za pivo kaže transcendentno raven odličnosti in nedvomno dela svet boljši kraj s svojimi koristnimi in dragocenimi lastnostmi. Nong Li Embalaža za pivo je delo, nagrajeno s Platinasto nagrado A' Design Award, ki prebuja želje, navdihuje, vznemirja, razveseljuje in vzbuja veliko veselje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
Dimenzije in embalaža: product dimensions, 355 mm x 355 mm x 120 mm
Oznake: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
Proizvodna tehnologija: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
Oblikovalski izziv: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
Raziskave: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
Inspiracija: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
Trajanje projekta: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
Potek delovanja: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
Člani ekipe: Qiguang Li, Celine Zhou, Yan Yang