Borboleta Blagovni sistem – avtor Juan Eugenio Mallo Camera

Delo Borboleta Blagovni sistem avtorja Juan Eugenio Mallo Camera je izjemno cenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

SrebrnaGrafika· 2020

Borboleta Blagovni sistem

avtor/ica: Juan Eugenio Mallo Camera

Naročnik: Balko Argentina S.a

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #91454

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Barve

Dizajn

O dizajnu Borboleta Blagovni sistem

Borboleta je blagovni sistem, ustvarjen za dve mreži bencinskih črpalk, ki pripadata isti lastniški skupini v Braziliji. Dislub deluje na severovzhodu, Equador pa na severu, obe mreži pa ohranjata svoji lastni imeni. Skupni simbol v obliki metulja povezuje blagovni znamki. Metulj se nanaša na preobrazbo in prenovo, njegov obris pa spominja tudi na obris brazilskega ozemlja. Uporabljene so tri barve, ena za vsako podjetje in tretja za njuno združitev. Logotip je zgrajen na mrežni podlagi, temelječi na modulih.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Borboleta Blagovni sistem je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Borboleta Blagovni sistem se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Borboleta Blagovni sistem je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
Dimenzije in embalaža: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
Oznake: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
Proizvodna tehnologija: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
Oblikovalski izziv: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
Raziskave: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
Inspiracija: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
Trajanje projekta: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
Potek delovanja: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
Člani ekipe: Juan Eugenio Mallo Camera
Diego Adrián Beas