Ningxiahong Rock Painting Bronze Script Alkoholna Steklenica – avtor Sunkiss Design Team

Delo Ningxiahong Rock Painting Bronze Script Alkoholna Steklenica avtorja Sunkiss Design Team je izjemno cenjeni dobitnik prestižne nagrade 2020 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2020

Ningxiahong Rock Painting Bronze Script Alkoholna Steklenica

avtor/ica: Sunkiss Design Team

Naročnik: The Ningxiahong Wolfberry Liquor

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #89802

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Dizajn

O dizajnu Ningxiahong Rock Painting Bronze Script Alkoholna Steklenica

Skalne slike gore Helan so predstavnik kitajske kulture in znane kulturne dediščine Ningxia, bronasta pisava pa iz bronaste posode. Oblikovalec zato združuje ta dva reprezentativna elementa kot temeljna simbola kulturne identitete oblikovanja embalaže steklenice in ta izdelek poveže s tradicionalno kitajsko kulturo, da s tem izdelkom izboljša kulturno identiteto potrošnikov višjega cenovnega razreda.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Ningxiahong Rock Painting Bronze Script Alkoholna Steklenica je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Ningxiahong Rock Painting Bronze Script Alkoholna Steklenica se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Ningxiahong Rock Painting Bronze Script Alkoholna Steklenica sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.
Dimenzije in embalaža: Bottle volume 750ml,high 270mm,the widest diameter 105mm
Oznake: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting
Proizvodna tehnologija: The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.
Oblikovalski izziv: Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.
Raziskave: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.
Inspiracija: The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.
Trajanje projekta: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Potek delovanja: Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
Člani ekipe: Design Leader: Zhou Hong; Design Director: Wu Changzhi