Ningxiahong Reign Title Alkoholna Steklenica – avtor Sunkiss Design Team

Delo Ningxiahong Reign Title Alkoholna Steklenica avtorja Sunkiss Design Team je izjemno cenjeni dobitnik prestižne nagrade 2020 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2020

Ningxiahong Reign Title Alkoholna Steklenica

avtor/ica: Sunkiss Design Team

Naročnik: The Ningxiahong Wolfberry Liquor

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #89801

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Dizajn

O dizajnu Ningxiahong Reign Title Alkoholna Steklenica

Kombinacija "izdelek + kaligrafija + naslov kraljestva" ustvarja izrazito vizualno identiteto. Vladni naslov je sama po sebi koristna beseda, ki uresničuje dobro željo. Ko je izdelek nanesen na paket izdelkov v obliki kaligrafije, ima izdelek odtis klasične kitajske kulture in družbeni atribut, blagodejni blagoslov izdelka za potrošnike pa je na voljo, tako da se potrošniki lahko pogosteje pogovarjajo med pitjem .

Priznanje

O nagradi Bronasta nagrada A' Design Award

Ningxiahong Reign Title Alkoholna Steklenica je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Ningxiahong Reign Title Alkoholna Steklenica se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Ningxiahong Reign Title Alkoholna Steklenica sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: For this medium-end product of Ningxiahong, its exterior design draws on the ancient Chinese concept of "round sky and square earth"; the combination of black, red and gold improves perceived product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Dimenzije in embalaža: Bottle volume 750ml,high 300mm,the widest diameter 75mm
Oznake: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, reign title
Proizvodna tehnologija: The packing material is porcelain with a matte finish, and the reign title is subject to gold stamping and decaling
Oblikovalski izziv: The Ningxiahong brand is aging. In order to change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image, we decide to strengthen the brand's cultural communications with consumers. The challenge of our package design is to select proper cultural elements for communication and combine them with the product.
Raziskave: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we have selected the "reign title" - a cultural symbol with distinctive historical characteristics. This product is combined organically with traditional Chinese culture to improve the cultural identity of consumers with the brand.
Inspiracija: A reign title is an auspicious word itself that delivers a good wish. The combination of "product - calligraphy - reign title" creates a unique visual identity! The reign title is applied to the product package in the form of calligraphy, the product has a strong imprint of classical Chinese culture and a strong social attribute.product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Trajanje projekta: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Potek delovanja: The reign title is selected as the core element of the cultural identity of this product based on the demand of the target group, improving the cultural value and social attribute of this product. A reign title is an auspicious word itself that delivers a good wish. When used in the package as a design element, it promotes good interactions with consumers.
Člani ekipe: Design Leader: Zhou Hong; Design Director: Wu Changzhi