Akimbo Coffee Beer Embalaža za pijače – avtor Wen Liu and Kaichen Xie

Delo Akimbo Coffee Beer Embalaža za pijače avtorja Wen Liu and Kaichen Xie je izjemno cenjeni dobitnik prestižne nagrade 2020 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2020

Akimbo Coffee Beer Embalaža za pijače

avtor/ica: Wen Liu and Kaichen Xie

Naročnik: Shenzhen Akimbo Brand Operation Management Co., Ltd.

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

16,413

Potrjeni dobitnik nagrade

Preverite status nagrade za #88579

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Akimbo Coffee Beer Embalaža za pijače

Akimbo Coffee Beer je oblikovanje embalaže za dve craft kavni pivi, nastali v sodelovanju med znamko kave in pivovarno. Pivi se prodajata v aluminijastih pločevinkah, zunanja škatla pa meri 115 milimetrov v dolžino, 66 milimetrov v širino in 66 milimetrov v višino. Ročno naslikana ilustracija in retro ročno izrisana pisava dajeta pločevinkam sproščen in osvežujoč značaj. Ilustracija prikazuje maskote obeh znamk, kako surfata ob morju. Oblikovanje nagovarja mlade potrošnike in jasno navaja, da gre za alkoholno pijačo.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Akimbo Coffee Beer Embalaža za pijače je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Akimbo Coffee Beer Embalaža za pijače se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Akimbo Coffee Beer Embalaža za pijače sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
Dimenzije in embalaža: The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
Oznake: Coffee,Beer, Coffee Beer, Illustration Packaging, Art
Proizvodna tehnologija: The material of the packaging is an aluminum can.
Oblikovalski izziv: We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
Raziskave: The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
Inspiracija: The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
Trajanje projekta: The project started in September 2018 and finished in October 2018 Shenzhen.
Potek delovanja: Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
Člani ekipe: Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang
Zasluge za slike: Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018