Iridescent Čajna Embalaža – avtor Chieh Yu Chiang

Delo Iridescent Čajna Embalaža avtorja Chieh Yu Chiang je izjemno cenjeni dobitnik prestižne nagrade 2020 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2020

Iridescent Čajna Embalaža

avtor/ica: Chieh Yu Chiang

Naročnik: Pin Shiang Tea Co., Ltd

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Potrjeni dobitnik nagrade

Preverite status nagrade za #88575

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Iridescent Čajna Embalaža

Ta projekt, ki združuje vzhodno in zahodno umetnost, življenjski slog in kulturo v isto sliko, uporablja poteze s črnilom s čistimi barvami ter različnimi materiali in načini tiskanja. Moč potez čopiča in barva črnila predstavlja okus tajvanskega čaja, žive barve in bleščeči film predstavlja vrhunce. Sence in luči, virtualnost in je glavni koncept tega dizajna. Da bi razbili stereotipno podobo čajne kulture, ta paket skušnjava, da bi uporabil povsem novo perspektivo in načrte, da bi ga predstavil različnim generacijam in svetu.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Iridescent Čajna Embalaža je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Iridescent Čajna Embalaža se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Iridescent Čajna Embalaža sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: In order to achieve the actual lights and shadows, this project use different materials to visualize the feeling when tasting the tea.
Dimenzije in embalaža: Product dimensions, Width 125mm x Depth 44mm x Height 190mm etc for physical products
Oznake: Iridescent, Tea, Art, Shadow, Light, Packaging design
Proizvodna tehnologija: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.

The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea.
Oblikovalski izziv: In order to achieve the actual lights and shadows, it tried different color and printing methods. After dozen of experiments, this package decided to use hologram and shimmering film on our box.
Raziskave: The strength of the ink brush strokes represents the taste of Taiwanese tea, vivid colors and shimmering film represents the actual lights. It also use different materials to visualize the feeling when tasting the tea.
Inspiracija: Shadows and lights, virtuality and reality is the main concept of this design.

To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world.
Trajanje projekta: The package was designed in April 2019, Taipei Taiwan. This package was presented in Taipei Food Expo in JUNE 2019.
Potek delovanja: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
Člani ekipe: Designer Chieh Yu Chiang (Bonny Chiang)
Art direction team circore .Co.,Ltd.
Zasluge za slike: Packaging design: Chieh Yu Chiang (Bonny Chiang)
Photographer: Jimmy Chao