Fenjiu Jujiang Lingqiong Embalaža za žgane pijače – avtor Wen Liu

Delo Fenjiu Jujiang Lingqiong Embalaža za žgane pijače avtorja Wen Liu je izjemno cenjeni dobitnik prestižne nagrade 2026 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2026

Fenjiu Jujiang Lingqiong Embalaža za žgane pijače

avtor/ica: Wen Liu

Naročnik: Shenzhen Oracle Creative Design Co., Ltd

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Potrjeni dobitnik nagrade

Preverite status nagrade za #173413

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Fenjiu Jujiang Lingqiong Embalaža za žgane pijače

Fenjiu Jujiang Lingqiong je embalažni dizajn za kitajsko žganje baijiu. Zunanji pokrov v obliki gore spominja na gorovje Luliang, rojstni kraj znamke, in ga je mogoče dvigniti ter tako doseči steklenico v notranjosti. Steklenica ima ozko grlo in koničasto dno, obliko, ki so jo pri izdelavi kitajskega baijiuja uporabljali pred približno šest tisoč leti. Steklenica je ročno oblikovana iz keramike in dodelana z glazuro v videzu dragega kamna. Zunanja embalaža uporablja platinasti kristal in visokotemperaturno barvanje kovine. Skulpturalna oblika omogoča ogled z vseh strani.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Fenjiu Jujiang Lingqiong Embalaža za žgane pijače je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Fenjiu Jujiang Lingqiong Embalaža za žgane pijače se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Fenjiu Jujiang Lingqiong Embalaža za žgane pijače je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This baijiu resembles a stationary sculpture, its artistic beauty evoking a sense of preserved time. Beneath the brown, mountain-shaped bottle, a mysterious object floats in suspension, as if awaiting discovery. The patterns and characters on the packaging carry echoes of ancient civilization, silently narrating the origins of Chinese writing.
Dimenzije in embalaža: 200mmx210mmx480mm
Oznake: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Proizvodna tehnologija: The exterior packaging utilizes platinum crystal and high-temperature metal coloring oxidation techniques, achieving an exceptional texture. The bottle features a pointed-bottom shape crafted through ancient methods of handmade ceramics, adorned with a rare gemstone glaze. Together, they complement each other, vividly showcasing the ultimate craftsmanship and artisan spirit of Chinese ceramics.
Oblikovalski izziv: During the initial prototyping phase, the product faced significant challenges. The core difficulty lay in the historically unstable firing process for the pointed-bottom bottle, an issue long known for its extremely low yield that has consistently challenged the industry. Through dozens of systematic refinements to the production process, the team ultimately achieved a successful firing.
Raziskave: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiracija: The design draws inspiration from Fenjiu's birthplace, the Lüliang Mountains, symbolizing its deep connection with nature and honoring centuries of brewing mastery. The bottle's form echoes the 6,000-year-old "small-mouthed, pointed-bottom amphora" from the Yangshao period—one of the earliest known vessels used in Chinese baijiu making—reflecting the rich cultural legacy of this traditional spirit.
Trajanje projekta: March 2024, Shenzhen, China
Potek delovanja: The product display features a sculptural design, allowing 360-degree viewing from all angles. The mountain-shaped top cover can be easily lifted to access the product inside.
Člani ekipe: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li