Zhang Gong Lao Jiu 1975 Embalaža za žgane pijače – avtor Wen Liu

Delo Zhang Gong Lao Jiu 1975 Embalaža za žgane pijače avtorja Wen Liu je izjemno cenjeni dobitnik prestižne nagrade 2026 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2026

Zhang Gong Lao Jiu 1975 Embalaža za žgane pijače

avtor/ica: Wen Liu

Naročnik: Shenzhen Oracle Creative Design Co.,Ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #173412

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Dizajn

O dizajnu Zhang Gong Lao Jiu 1975 Embalaža za žgane pijače

Zhang Gong Lao Jiu 1975 je embalaža, oblikovana za kitajsko žgano pijačo. Celotna oblika črpa navdih iz stoletnih akacijevih dreves, ki rastejo na zemljišču destilarne. Zunanja škatla je izdelana iz okolju prijazne celuloze, tekstura lubja pa je oblikovana z reliefnim tiskom namesto s tiskarsko barvo. Steklenica je žgana s kitajsko belo glazuro, pri čemer transformacija v peči na nekaterih delih ustvari naravne vzorce. Površina steklenice spominja na obrabljeno teksturo starih fermentacijskih jam. Embalaža meri 125 krat 125 krat 290 milimetrov.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Zhang Gong Lao Jiu 1975 Embalaža za žgane pijače je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Zhang Gong Lao Jiu 1975 Embalaža za žgane pijače se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Zhang Gong Lao Jiu 1975 Embalaža za žgane pijače je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: It carries forward four millennia of traditional brewing techniques, supported by unique resources including century-old fermentation pits and maturation vats. The distillery grounds feature a grove of hundred-year-old locust trees, whose blossoms are skillfully incorporated into the fermentation process through a distinctive "locust blossom in fermentation" technique. This imparts a unique aromatic profile and an exceptionally smooth, mellow character to the liquor. The exterior packaging incorporates the textured appearance of locust tree bark, while the bottle design echoes the weathered texture of ancient fermentation pits, presenting a rustic yet sophisticated aesthetic.
Dimenzije in embalaža: 125mm*125mm*290mm
Oznake: Natural, Unadorned Simplicity
Proizvodna tehnologija: The liquor box is crafted from eco-friendly pulp, showcasing the natural texture of locust tree bark through embossed patterning instead of ink printing. The bottle is fired with Chinese white glaze, revealing naturally formed kiln-transformed textures in localized areas.
Oblikovalski izziv: Through repeated field studies, the textures of locust trees, the patina of century-old fermentation pits, and the surface details of aged walls were meticulously examined. Multiple rounds of modeling and 3D prototype revisions ultimately yielded the desired representation of natural texture.
Raziskave: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiracija: The packaging's overall form draws inspiration from century-old locust trees, translating the textured bark and marks of time into a visual language of design. By showcasing naturally accumulated textures, it interprets the slow maturation of aged liquor—each mark embodies the formation of flavor, each sedimentation contributes to the liquor's depth. This is the art of nature, crafted by time.
Trajanje projekta: March 2024, Shenzhen, China
Potek delovanja: The product exudes an unrefined, natural beauty, conveying a free-flowing charm through its organic form. Its warm texture and fluid contours instinctively invite touch, guiding the viewer to discover, through tactile exploration.
Člani ekipe: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li