Xijiu Matured Liquor Embalaža za žgane pijače – avtor Chengdu Times Fashion Art Design Co., Ltd

Delo Xijiu Matured Liquor Embalaža za žgane pijače avtorja Chengdu Times Fashion Art Design Co., Ltd je izjemno cenjeni dobitnik prestižne nagrade 2025 Platinasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

PlatinastaEmbalaža· 2025

Xijiu Matured Liquor Embalaža za žgane pijače

avtor/ica: Chengdu Times Fashion Art Design Co., Ltd

Naročnik: Guizhou Xijiu Co..ltd

Dobitnik nagrade Platinasta nagrada A' Design Award v kategoriji Embalaža

1,199,187

Potrjeni dobitnik nagrade

Preverite status nagrade za #163642

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Xijiu Matured Liquor Embalaža za žgane pijače

Xijiu Matured Liquor je embalažni dizajn za serijo kitajskih žganih pijač. Steklenica ohranja klasično silhueto bobna, značilno za blagovno znamko, in se navezuje na krožno obliko predmeta, hranjenega v Palačnem muzeju – obliko, ki je v tradicionalni kitajski kulturi povezana s popolnostjo in harmonijo. Oznaki starosti 15 in 30 let sta lasersko vgravirani v obliki valovitih trakov. Zamašek ima štiristransko obliko, ki simbolizira srečo, ter se gladko odpira in zapira. V notranjosti izvirna ilustracija v slogu lesoreza prikazuje pokrajino ob reki Chishui in sestavine za varjenje pijače. Zunanja škatla omogoča enostavno prenašanje in shranjevanje.

Priznanje

O nagradi Platinasta nagrada A' Design Award

Xijiu Matured Liquor Embalaža za žgane pijače je prejemnik Platinaste nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje resnično izjemnim, elegantnim in veličastnim oblikovanjem. Prejemniki Platinaste nagrade so čudeži ustvarjanja, priče meja intelektualne ustvarjalnosti, ki kažejo neprekosljivo profesionalnost in genij svojih oblikovalcev. Od takih oblikovanj se pričakuje, da bodo najbolj znana dela, ki opredeljujejo estetiko dobe, prispevajo k blaginji družbe in premikajo meje umetnosti, znanosti, oblikovanja in tehnologije. Xijiu Matured Liquor Embalaža za žgane pijače kaže transcendentno raven odličnosti in nedvomno dela svet boljši kraj s svojimi koristnimi in dragocenimi lastnostmi. Xijiu Matured Liquor Embalaža za žgane pijače je delo, nagrajeno s Platinasto nagrado A' Design Award, ki prebuja želje, navdihuje, vznemirja, razveseljuje in vzbuja veliko veselje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The packaging for Xijiu Matured Liquor Series fuses cultural exploration and aesthetic innovation. It integrates the symbolic essence of the circle in traditional Chinese culture, reflecting the profound heritage of Xijiu and the high quality of the matured liquor. By combining classical aesthetics with modern tastes, the packaging brims with new life in the modern era while retaining the classic bottle shape of Xijiu. It stands as an artwork rich with cultural heritage and heartfelt emotions.
Dimenzije in embalaža: 150mm*50mm*180mm
Oznake: Chinese Liquor Packaging, Bottle Shaped like a Drum, Collections in the Palace Museum, Original Illustration, Traditional Chinese Culture
Proizvodna tehnologija: - The laser engraved age statements of 15 and 30 years resemble fluttering ribbons, paying homage to the refined tradition of literati enjoying liquor and composing poetry by a winding stream. Their fluid lines connect visual experiences with olfactory senses of rich liquor aroma.
- Inside, the original illustration in a woodcut style combines profound Chinese culture with the landscape along the Chishui River and premium ingredients, reflecting the sophistication and heritage of liquor brewing.
Oblikovalski izziv: The challenge lies in reflecting the symbolism of the circle, and distilling key liquor age details into a design that emotionally resonates with consumers and conveys the uniqueness of the liquor. This design draws on the collections in the Palace Museum, adopts the classic bottle shape of Xijiu, highlights age statements, and features an illustration symbolizing inheritance from ancient times to the present. These elements reflect profound brewing heritage of Xijiu and its progressive spirit.
Raziskave: The design team delved into the symbolic meaning of the circle in traditional Chinese culture, and integrated this cultural element with the unique characteristics of Xijiu and its matured liquor. The result is an innovative packaging design that harmonizes classical aesthetics with modern tastes. This ingenious fusion injects a distinctive aesthetic appeal and cultural significance into the product, while also fostering stronger brand identification and loyalty among consumers.
Inspiracija: The bottle shape is inspired by an esteemed piece from the Palace Museum, whose circular form symbolizes completeness and harmony. This cultural imagery is complemented by the motifs favored in traditional culture, such as mountains, rising sun, scrolls, and ribbons, all converging into a visual identity of Chinese culture. This approach presents the classic drum silhouette of Xijiu, which conveys the preciousness of the matured liquor and embodies the wishes for fulfillment in life and career.
Trajanje projekta: This project started in Chengdu in March, 2024, and it was completed there in May, 2024.
Potek delovanja: User experience is a top priority. Inspired by a revered relic in the Palace Museum, the cap features a four sided, auspicious shape called Sihe Ruyi in Chinese. This symbolizes the perfect alignment of time, place, craftsmanship, and harmony among people. And the cap opens and closes smoothly for ease of use.
The outer box is designed for portability and easy storage. Its structure simplifies opening and ensure a secure closure, keeping the product intact during transportation and display.
Člani ekipe: Xiaohu Feng
Xian Huo
Lei Wang