Moon and Chess Embalaža za mesečeve kolačke – avtor Chen Di and Sun Sheng

Delo Moon and Chess Embalaža za mesečeve kolačke avtorja Chen Di and Sun Sheng je izjemno cenjeni dobitnik prestižne nagrade 2024 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2024

Moon and Chess Embalaža za mesečeve kolačke

avtor/ica: Chen Di and Sun Sheng

Naročnik: Jiangsu Huani Cultural and Creative Group Co., Ltd.

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

10,819

Potrjeni dobitnik nagrade

Preverite status nagrade za #156458

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Moon and Chess Embalaža za mesečeve kolačke

Luna in šah je darilna škatla za mesečeve kolačke, ustvarjena za praznik sredine jeseni. Embalaža združuje motive iz kitajske slike Cvetoča Suzhou s kulturo šaha. Glavna barva je modra, dopolnjena z oranžno, gladkimi linijami in podrobnimi vzorci. Zunanja škatla se razgrne v mizo, nanjo pa se postavi notranja škatla za strežbo čaja. Če mizno ploščo obrnemo, se pokaže šahovnica, na kateri lahko razporedimo figure za igro. Reciklirni materiali in vodoodporna obdelava zmanjšujejo količino odpadkov. Škatla meri 30 krat 20 krat 5 centimetrov.

Priznanje

O nagradi Železna nagrada A' Design Award

Moon and Chess Embalaža za mesečeve kolačke je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Moon and Chess Embalaža za mesečeve kolačke se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Moon and Chess Embalaža za mesečeve kolačke zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Moon and Chess is a uniquely designed and exquisitely crafted Mid-Autumn Festival gift box. It combines traditional Chinese elements with modern design concepts, presenting an elegant and delicate feel. The packaging features vibrant colors, with prosperity blue as the main tone, complemented by lively and bright orange, creating a fresh and lively atmosphere. The overall packaging boasts smooth lines and exquisite patterns.
Dimenzije in embalaža: Length:30cm
Width:20cm
Height:5cm
Oznake: Revitalizing traditional culture, people-oriented, reunion and companionship, functionality, sustainability.
Proizvodna tehnologija: Additionally, this packaging reflects the practice of environmental protection, reducing environmental pollution and waste through overall waterproof treatment and the use of recyclable materials.
Oblikovalski izziv: In the context of sustainable development in the new era, how to reasonably design people-centric products?
Solution: In line with the Mid-Autumn Festival's theme of "reunion," we propose incorporating the traditional Chinese game of "Chess" into the overall product design. A series of integrated designs were carried out, focusing on using "packaging" as a carrier. Through deconstruction, disassembly, and reassembly, the packaging becomes another product itself. Whether it's the fun collaboration during the assembly process or the chess game under the moonlight after completion, it reflects the core philosophy of the product - "Revitalize traditional culture, people-oriented, reunion and companionship."
Raziskave: Moon and Chess packaging inherits and promotes traditional Chinese culture. By incorporating the traditional Prosperous Suzhou and chess culture into the packaging design, people can gain a deeper understanding and appreciation of the charm and value of Chinese traditional culture. Furthermore, this packaging brings a unique culinary experience, allowing people to not only savor delicious food but also experience the unique charm of traditional culture.
Inspiracija: The design inspiration for Moon and Chess comes from the famous Chinese painting Prosperous Suzhou and chess culture. By combining these two elements, the designer aims to integrate traditional cultural elements with modern aesthetics, creating a unique visual effect. Meanwhile, Prosperous Suzhou depicts the flourishing period of Suzhou in ancient times. It not only showcases the bustling markets of Suzhou but also vividly presents rich contents representing Suzhou culture, such as imperial examinations, traditional Chinese opera and music, wedding customs, and garden art, etc.
Trajanje projekta: Time: 20230601-20230920
Address: Suzhou
Potek delovanja: The highlight of Moon and Chess lies in its combination of table and chessboard functionalities. By disassembling and combining from different dimensions, the overall interactivity and fun of the gift box are enhanced. When people open the packaging, they can place the inner box on top of the unfolded outer box, creating a table for enjoying tea. When flipping the tabletop, users can arrange the chess pieces on it and begin an exciting game of chess playing. This design not only increases the practicality of the packaging but also provides people with more interactive and entertaining ways to enjoy the product.
Patenti: none
Člani ekipe: Qi Bin
Chen Di
Zheng Qi
Zhao Qingqing
Zasluge za slike: Image #1: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #2: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #3: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #4: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #5: Photographer Chen Di, Sun Sheng, Variations, 2023.