Wow Long Rice Crust Embalaža za prigrizke – avtor Xiao Ma Song Strategic Consulting

Delo Wow Long Rice Crust Embalaža za prigrizke avtorja Xiao Ma Song Strategic Consulting je izjemno cenjeni dobitnik prestižne nagrade 2024 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2024

Wow Long Rice Crust Embalaža za prigrizke

avtor/ica: Xiao Ma Song Strategic Consulting

Naročnik: Xiao Ma Song Strategic Consulting Co., Ltd

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

14,758

Potrjeni dobitnik nagrade

Preverite status nagrade za #154451

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Wow Long Rice Crust Embalaža za prigrizke

Wow Long riževa skorja je oblikovanje embalaže za tradicionalni kitajski prigrizek iz riževe skorje. Zasnova se odziva na enoličnost izdelkov in zastarelo podobo znamk v tej kategoriji prigrizkov. Embalaža prikazuje kitajsko zgodovinsko osebnost Zhuge Lianga, čigar vzdevek je navdihnil ime znamke, narisano v humornem stripovskem slogu. Pretiran izraz obraza in izgovorjena beseda Wow se nanašata na žvečljivo teksturo prigrizka. Ime znamke Wo Long je bilo posodobljeno v Wow Long. Ilustrirane zgodbe in fotografije izdelka so združene, da bi pritegnile mlajše potrošnike.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Wow Long Rice Crust Embalaža za prigrizke je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Wow Long Rice Crust Embalaža za prigrizke se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Wow Long Rice Crust Embalaža za prigrizke sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The brand name WOW LONG is also the nickname of Zhuge Liang. Innovation comes from the brand-new design of this Chinese historical figure. Zhuge Liang’s new comic image on the packaging removes his old serious impressions in people’s minds. Simultaneously, the surprising word “Wow” coming from his mouth brings the chewy taste and funny experience of this snack food to the extreme.
Dimenzije in embalaža: 220mmX50mmX320mm
Oznake: Chinese,Wowlong,Rice,Crust
Proizvodna tehnologija: With vivid illustrated stories and exaggerated expressions combined with appetizing product pictures, to attract the attention of consumers.
Oblikovalski izziv: How to make young people like traditional food, how to retain the visual assets of old packaging to the new packaging design
Raziskave: Chinese traditional snacks - rice crust is facing the problem of product homogeneity and image ageing.
We use the language we can communicate with young people, the way they like to express, to give them a new understanding of wowlong, so that they can have an emotional resonance.
Inspiracija: The brand name “WO LONG” is also the nickname of the famous Chinese historical figure Zhuge Liang. Inspired by this, the overall brand design is set to be younger while maintaining the portrait of Zhuge Liang. We redesigned his image with a humorous comic style and replaced the first word of the brand name “Wo” with the spoken word “Wow”. The rebranding of Wo Long is not only an upgrade of a traditional snack brand but also a new understanding of rice crust from the perspective of young consumers.
Trajanje projekta: The project started in October 2022 in Beijing and finished in April 2023 in Beijing.
Potek delovanja: we made three key design actions that allowed Wo Long to show a quite different brand personality. First, we used young people's favourite comic style to establish the visual tone of the product. Secondly, we exaggerated Zhuge Liang's facial expression to reflect the snack's unique taste of "chewy and funny". Finally, we updated the brand name “Wo Long” to “Wow Long”. Zhuge Liang’s funny facial expression with his surprising word “Wow” provides consumers with the emotional values of happiness, energy and humour.
Člani ekipe: Design:Guan Zi ,Bai Lu,Wang Dianhe,Shi Ruoyu ,Zhu Xiaolin,Li Sitong
Illustration:Wang Dianhe
Strategic:Xiao Masong,Huang Zheng,Ying Yaojie,Li Huizi,Wang Yang,Sun Nan
Zasluge za slike: Illustrator :Wang Dianhe