Meer Embalaža Instant Kave – avtor Masoud Najafi Amirkiasar

Delo Meer Embalaža Instant Kave avtorja Masoud Najafi Amirkiasar je izjemno cenjeni dobitnik prestižne nagrade 2023 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2023

Meer Embalaža Instant Kave

avtor/ica: Masoud Najafi Amirkiasar

Naročnik: Masoud Najafiamirkiasar

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #141887

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Barve

Dizajn

O dizajnu Meer Embalaža Instant Kave

Pri oblikovanju embalaže izdelka, ki je nov na trgu, ne gre le za umetnost oblikovanja, ampak tudi za umetnost razumevanja strank' misli in izstopanje na policah pred konkurenti. Ob upoštevanju teh odtenkov je dizajn embalaže Meer ponazoril teksturo končnega izdelka, da spodbudi in pritegne vse čute ljubiteljev kave. Tudi postavitev in nekonvencionalna velikost pisave igrata pomembno vlogo pri privabljanju potrošnikov k izdelku. Ta dizajn je ustvarjen z upanjem na resne spremembe na policah s pijačami v trgovinah.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Meer Embalaža Instant Kave je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Meer Embalaža Instant Kave se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Meer Embalaža Instant Kave sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Dimenzije in embalaža: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Oznake: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Proizvodna tehnologija: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Oblikovalski izziv: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Raziskave: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Inspiracija: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Trajanje projekta: The project started In Tehran in November 2020 and finished in May the following year
Potek delovanja: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Patenti: None.
Zasluge za slike: Image #1: photographer Bita Shakerin, Espresso, 2020