Noble 16 Zhenxuan Embalaža za žgane pijače – avtor Jingdezhen Jiushan Creative Co., Ltd.

Delo Noble 16 Zhenxuan Embalaža za žgane pijače avtorja Jingdezhen Jiushan Creative Co., Ltd. je izjemno cenjeni dobitnik prestižne nagrade 2023 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2023

Noble 16 Zhenxuan Embalaža za žgane pijače

avtor/ica: Jingdezhen Jiushan Creative Co., Ltd.

Naročnik: Guiniang Liqour Co., Limited

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

10,642

Potrjeni dobitnik nagrade

Preverite status nagrade za #141872

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Noble 16 Zhenxuan Embalaža za žgane pijače

Noble 16 Zhenxuan je embalaža, zasnovana za vrhunsko žgano pijačo. Steklenica sledi klasični obliki Baijiu in je izdelana iz črno glazirane keramike. Na površini so z zahodno reliefno tehniko izklesane tekoče linije in reliefi. Vzorec na vratu steklenice črpa navdih iz kitajskih sestavljenih cvetov in zahodnega rastlinskega ornamenta. Etiketa je natisnjena na zlatem in temno vzorčastem papirju. Zunanja pobarvana lesena škatla uporablja usnju podoben povoj in zlati tisk. Notranja stran predstavlja kolo okusov, ki opisuje aromo. Cilj je združiti kitajsko in zahodno kulturo žganih pijač.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Noble 16 Zhenxuan Embalaža za žgane pijače je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Noble 16 Zhenxuan Embalaža za žgane pijače se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Noble 16 Zhenxuan Embalaža za žgane pijače sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This premium liquor packaging aims to convey the blended methods of the East and the West contained in the product to users via the international and modern design. The design team utilized classy materials and technologies to perfectly integrate traditional Chinese Baijiu culture and fashionable western elements, thereby providing a multisensory experience for users. Such a design enables the packaging to boast a smooth texture with a sense of light luxury and a high collection value.
Dimenzije in embalaža: 148*120*280mm
Oznake: Liquor, wine, package design
Proizvodna tehnologija: The black-glazed ceramic body brings about a strong sense of time precipitation. The lines carved through the western relief technology strengthen the modernity of the product, forming a sharp contrast to the historical sense of the body. The golden and dark patterned paper applied in the label offers users a classy visual and tactile experience.
The outer painted wooden box adopts leather-like mounting supplemented with the gold stamping process to elevate the collection value of the product.
Oblikovalski izziv: Considering the product positioning, the packaging needs to create a recognizable cultural symbol to ensure the product can be accepted by both local users and western consumers. Refining traditional Baijiu culture and controlling western mixology presented, the designer team made a compromise between Chinese and western liquor culture to realize perfect blending of different culture, interpret the blended methods contained in the product and create an exclusive symbol of this premium liquor.
Raziskave: The black and gold color matching paired with the golden liquor label visually presents the quality of the product, helping to gain user trust. The inside page of the outer painted box introduces the concept of the flavor wheel that is from the flavor structure of the West, which achieves visual flavor description. In this way, a design idea of professionalism and rigour is reflected so that the product can be well accepted by users.
Inspiracija: The packaging follows the classic bottle shape of Baijiu to continue the product identity and show the charm of the East and a sense of time precipitation, arousing a spiritual resonance with local consumers. Designed based on fashionable western mixology, the flowing lines and reliefs lead to a vigorous modernity to satisfy the taste of western users. The design team well blended two cultures in sharp contrast to convey a harmonious beauty, helping to form an exclusive symbol of this product.
Trajanje projekta: The project began in Jingdezhen City in December 2021 and was completed in Jingdezhen City in February 2022.
Potek delovanja: The round and smooth black-glazed ceramic body combined with the flowing and abstract reliefs and lines on its surface gives a more layered experience of grip and touch. The pattern on the bottleneck draws inspiration from Chinese composite flowers and western scroll grass, visually conveying charm of the product blending Chinese and western cultures. Via rigorous information layout and color contrast, the classy label increases fun of reading for users.
Člani ekipe: HN LIU
FANG TAI