Vessi Animation Animacija izdelka – avtor Mateus Morgan

Delo Vessi Animation Animacija izdelka avtorja Mateus Morgan je izjemno cenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje filmov, videov in animacij.

SrebrnaFilm· 2022

Vessi Animation Animacija izdelka

avtor/ica: Mateus Morgan

Naročnik: Morgan Studio

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Film

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Preverite status nagrade za #136048

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Dizajn

O dizajnu Vessi Animation Animacija izdelka

Animacija Vessi je promocijska animacija, ustvarjena za škorenj. Animacija predstavlja izdelek skozi naravne vizualne elemente, ki povezujejo obutev z življenjskim slogom stranke. Voda se navezuje na lastnosti škornja, medtem ko oblaki nakazujejo lahkotnost. Škorenj je bil modeliran s tehnikami trdih površin v programu 3ds Max, pri čemer so bile kot referenca uporabljene fotografije, nanesene pa so bile tudi usnjene teksture. Upodabljanje je bilo izvedeno z Redshift, simulacije pa s Houdini. Animacija je bila uporabljena na spletni strani izdelka in na družbenih omrežjih, brez razlagalnega besedila.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Vessi Animation Animacija izdelka je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Vessi Animation Animacija izdelka se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Vessi Animation Animacija izdelka je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
Dimenzije in embalaža: 1920X1080
Oznake: boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Proizvodna tehnologija: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
Oblikovalski izziv: The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Raziskave: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiracija: We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
Trajanje projekta: It toke around 2 months to finish
Potek delovanja: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Člani ekipe: Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan