Future of Banking Razlagalna Gibljiva Grafika – avtor Moree Wu

Delo Future of Banking Razlagalna Gibljiva Grafika avtorja Moree Wu je izjemno cenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje filmov, videov in animacij.

SrebrnaFilm· 2022

Future of Banking Razlagalna Gibljiva Grafika

avtor/ica: Moree Wu

Naročnik: Julius Baer

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Film

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Preverite status nagrade za #128313

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Dizajn

O dizajnu Future of Banking Razlagalna Gibljiva Grafika

Gospa Wu je ustvarila ta videoposnetek za Juliusa Baerja, da bi potencialnemu vlagatelju razložila delovno metodo njihovega novega digitalnega izdelka. Od zasnove, snemalne knjige, oblikovanja slogovnih okvirjev do animacije je ugotovila, kako vizualizirati razliko med težkim potekom dela, digitalizacijo in novo dobo. Dodala je vizualne metafore, da bi povečala edinstvenost. Ustvarjalno razmišljanje in tehnike so bili uporabljeni za ustvarjanje videa z jasno pripovedjo zgodbe in vizualnimi zanimivostmi. Ta video je pokazal čudovito prihodnost, ki jo bo prinesel novi digitalni izdelek.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Future of Banking Razlagalna Gibljiva Grafika je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Future of Banking Razlagalna Gibljiva Grafika se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Future of Banking Razlagalna Gibljiva Grafika je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Julius Baer approached Ms. Wu to create a motion graphic video to explain and promote their digital product for their potential investors. She produced a nearly two mins length video to emphasize the benefits of Digitization of Banking. This video used many visual metaphors, vividly told a story about how the product help people working more efficiently, more comfortably when they deal with banking problems. It also showed how the product helped to enter a new digital era with full enjoyment.
Dimenzije in embalaža: 1920 x 1080 HD Video
The whole video is created by a computer. Many new technologies(Adobe suite, the way I collect references, etc) helped me achieve ideas that would have taken a lot of time in a traditional way.
Oznake: Motion Graphics, Animation, Cel Animation, Styleframe, Video
Proizvodna tehnologija: Storyboarding, Conceptual Visualization, Storytelling, Graphic Design, Illustration, Motion Graphics, Cel animation, AE Animation
Oblikovalski izziv: The hardest part of this project for me is time management. It's not easy to work storyboard, design, animation all by myself with tons of communications between clients and I. By solving this problem I used the "GTD(get things done)" method and it helps me to finish the whole piece in an efficient way.
How to create a clear storytelling structure with interesting visual metaphors is another big challenge. After a lot of research work with a huge amount of references, the end result was a very satisfying one for both the client and myself.
Raziskave: This is a video about "digitalization", I needed to collect a lot of information from other animations and infographics on how data works and how they being transferred. In the meanwhile, the comparison between the look of some tools in our real life and the look of them in the digital world(UI) also inspired me. In addition, the look and the behaviors of office workers(especially ladies) helped me create the characters in this video.
Inspiracija: All great user interfaces from different apps and how they are using digitalization to help people live an easier life is one of my biggest inspirations. I learned to use camera movement to tell a story and how to build a clear story through efficient storytelling from all beautiful animations and motion graphic videos. When I did designs, I always got inspired by minimalist modern art.
Trajanje projekta: The project started in December 2019 in New York and finished in March 2020 in New York.
Potek delovanja: All my commercial projects start with communication with clients. The client and I settled down the script before creating the storyboards. Storyboards need to decide the storytelling structure, narrative clarities, and camera movement. Then I started design styleframes for every shot. In this phase, I needed to make sure each styleframes were visually attractive without misunderstanding. After the design phase, the animation was executed. Everything came to life and came together as a whole piece at the moment.
Člani ekipe: Moree Wu
Zasluge za slike: Image #1: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.