Promising Ideas Innovation Animirani kratki film – avtor Mengchao Wu and Hao Li

Delo Promising Ideas Innovation Animirani kratki film avtorja Mengchao Wu and Hao Li je izjemno cenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje filmov, videov in animacij.

SrebrnaFilm· 2021

Promising Ideas Innovation Animirani kratki film

avtor/ica: Mengchao Wu and Hao Li

Naročnik: Unicef

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Film

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Preverite status nagrade za #118062

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Dizajn

O dizajnu Promising Ideas Innovation Animirani kratki film

Promising Ideas Innovation je kratka animacija, ustvarjena za Unicef, ki pojasnjuje, kako se je vse več mladih, zlasti deklet na oddaljenih območjih, povezalo z internetom. Animacija primerja število moških in žensk, ki dostopajo do interneta v razvitih in manj razvitih regijah. Nato prikaže težave, ki jih omejen dostop povzroča ženskam v teh regijah. Kompleksni podatki so spremenjeni v preprosto zgodbo o eni deklici in milijonih, ki se soočajo z enako situacijo. Animacija je bila v celoti izdelana z računalnikom.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Promising Ideas Innovation Animirani kratki film je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Promising Ideas Innovation Animirani kratki film se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Promising Ideas Innovation Animirani kratki film je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This short animation is creating for Unicef and Generation United, to explain how they’ve helped more young people connecting to the Internet, especially girls in remote areas.
Through animations, it compares the number of men and women accessing the Internet in developed and backward regions, and the problems this brings to women in backward regions.
The short animation was made to help to arouse the attention of more people.
Dimenzije in embalaža: The whole animation is done entirely by computer. Thanks to many new technologies, we were able to complete many of the ideas that would have taken a lot of time in traditional animation. For example, the little girl in the picture was created through the rigging function in the software, so we were able to spend more time on designing a satisfying image.
Oznake: animation, motion graphic, design, UNICEF
Proizvodna tehnologija: The whole animation can be divided into three processes, first is the script, by optimizing the script provided to us by Unicef, we have a general direction for the image we want to present.
Next, we started to design characters, scenes, and props.
After designing different versions, we settled on a final direction and proceeded to animate our design.
Oblikovalski izziv: Converting large amounts of textual material into easily accessible animations is a difficult task.
Telling the audience a lot of data would make them lose interest very quickly, So we optimized the script a lot, making it possible to present a lot of narrative images in the end.
Not only that, but the transitions between each paragraph also need to be carefully thought out so that the final animation looks seamless and gives the audience a very smooth viewing experience.
These details took a lot of time but the result was well worth it.
Raziskave: We know that making such videos can help more people care about the problems girls are facing. So how to get the message to people quickly became the most important goal.
To do this, we tried to change the information we got into a simple story, starting with a female character and talking about the difficulties she faces. And then clarify to the audience that there are millions of girls facing the same dilemma as her.
Finally, some very symbolic graphics or objects are used to show the audience how our help will affect them.
Inspiracija: First of all, of course, it's very enthusiastic to produce such a public welfare video. We hope more and more people will pay attention to the problems that exist in the world and we need to lend a helping hand to those who need it.
At the same time, we refer to a large number of good science related animations and infographic animation, try to use the most acceptable form of expression to convey our ideas.
Trajanje projekta: The project started in 2019 and finished in 2020 in New York.
Potek delovanja: The production of this animation is very meaningful for us.
We know that most people are not interested in lengthy reports, and it is crucial to turn boring data into comprehensible information.
We are glad we took on this challenge and finally completed it, and we hope that through our efforts, more people will pay attention to the issues expressed in the video!
Člani ekipe: Director: Hao Li
Art Director: Mengchao Wu
Designer: Mengchao Wu
Animator: Hao Li
Zasluge za slike: Image #1: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #2: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #3: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #4: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Video Credits: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.