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Bestore Handy Gift Primarna funkcija: Darilna škatla za prigrizke – avtor Tiger Pan

Delo Bestore Handy Gift Primarna funkcija: Darilna škatla za prigrizke avtorja Tiger Pan je izjemno cenjeni dobitnik prestižne nagrade 2020 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.


BronastaEmbalaža· 2020

Bestore Handy Gift Primarna funkcija: Darilna škatla za prigrizke

avtor/ica: Tiger Pan

Naročnik: Bestore

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

20,054

Potrjeni dobitnik nagrade

Preverite status nagrade za #101542

Barve

Dizajn

O dizajnu Bestore Handy Gift Primarna funkcija: Darilna škatla za prigrizke

Besedilo knjige: Bestore Handy Gift je serija darilnih škatel za prigrizke. Serija je bila ustvarjena z namenom razširitve obstoječe blagovne znamke prigrizkov z nestandardnimi izdelki. Vsaka škatla je izdelana iz belega kartona in dimenzionirana glede na izdelek, ki je v njej. Po desni strani vsake škatle poteka potiskan papirnati trak, ki povezuje petdeset različnih škatel v eno serijo in omogoča urejeno razstavljanje na policah in pultih. Ilustracije so postavljene pod kotom petinštirideset stopinj in uokvirjene z zlato barvo. Linije in izbrani elementi so izvedeni s tehniko zlatega tiska (zlate folije).

Priznanje

O nagradi Bronasta nagrada A' Design Award

Bestore Handy Gift Primarna funkcija: Darilna škatla za prigrizke je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Bestore Handy Gift Primarna funkcija: Darilna škatla za prigrizke se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Bestore Handy Gift Primarna funkcija: Darilna škatla za prigrizke sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti
Victory can not be achieved by an individual. Bestore is snacks brand of the most types and units, whose standard products mounts to over 1000. Bestore Handy Gifts is a non-standard products series, which is launched to enrich the categories and improve competitiveness.
Dimenzije in embalaža
White cardboard with different size according to each product's characteristic.
Oznake
Handy Gift, Snacks Package, Serial Packaging Design, Tigerpan, Bestore
Proizvodna tehnologija
We use gold stamping to print the lines and selected elements. Different textures of stamping will enrich the overall presentation of the packages and refine with more detailed feeling. All illustrations are surrounded with golden frames, which is to enhance a sense of order and quality. The layout on the belt is stamped in copper gold, matching with the red gold logo and the pictures of products.
Oblikovalski izziv
How to arrange various serial products in good order and convey a sense of healthy lifestyle meanwhile? A symbolic graphic element is created to cover the fifty boxes, the belt, which ensures a similar layout and makes largest space for various illustrations.
Raziskave
As a leading Chinese brand of leisure food, Bestore is customizing its products to meet the needs of different consumers. Handy gifts are thus launched to market to occupy bigger share. Unlike traditional gifts, Bestore handy gifts are more relaxing and casual instead of formal and solemn. Undoubtedly, a less costly gift will boost more consumption.
Inspiracija
To attract female consumers, the gift boxes are covered with a special paper belt, covering a message of health and profession and therefore low-calories and no fat-trigger. Meanwhile, the belts on right side of the boxes help to unite different products under the same series, achieving a better display effect over counter. Repeating certain rules will bring order and thus serial unity. The illustrations on the boxes are patterns designed with 45 degree angle.
Trajanje projekta
The project lasts 6 month, designed in Shenzhen and produced in Wuhan, Hubei.
Potek delovanja
The handy gifts was launched to market last year, receiving widely remarks on the packages, praising the fine illustrations, the compact layout, the distinctive belts and the overall packaging effect.The products show up on shelves or counters in good order and eye-catching colors.Consumers are offered with more choices of holiday gifts, instead of a limited range of flowers or wines. Snacks gifts boxes can be both conveying gratitude and reflecting personal aesthetic orientation.
Člani ekipe
Designer: Tiger Pan / Hongchun Yang / Jay Xiao / Julie Xia / Ling Liu / Yafen Zhong / Xuan Lu / Zhiyi Jiang / Xuedan Xia
Technician: Miaorong Lu
Project Manager: Lei Peng
Zasluge za slike
Image #1-5: Designer: Tiger Pan, Hongchun Yang, Jay Xiao, Julie Xia,Ling Liu, Yafen Zhong, Xuan Lu, Zhiyi Jiang, Xuedan Xia; Technician: Miaorong Lu; Project Manager: Lei Peng.

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