Menton Embalaža za aromatizirano vodo – avtor Sidel Machinery Shanghai Co.,Ltd.

Delo Menton Embalaža za aromatizirano vodo avtorja Sidel Machinery Shanghai Co.,Ltd. je izjemno cenjeni dobitnik prestižne nagrade 2020 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2020

Menton Embalaža za aromatizirano vodo

avtor/ica: Sidel Machinery Shanghai Co.,Ltd.

Naročnik: Sidel Machinery (Shanghai) Co.,Ltd.

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Potrjeni dobitnik nagrade

Preverite status nagrade za #101535

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Menton Embalaža za aromatizirano vodo

Menton je embalažna zamisel za rahlo aromatizirano vodo, izdelano iz uvoženih limon. Oblikovanje uporablja živo barvno paleto, ki spominja na sončne mediteranske počitnice. Naključni ilustrirani vzorec limon ustvarja sproščeno vzdušje in podpira naraven in zdrav značaj pijače. Kovinsko modri ton združuje različne okuse in blagovni znamki podarja prefinjeno podobo. Ravna steklenica je izdelana iz PET-a in tehta le 17,85 grama v velikosti 500 mililitrov, kar prihrani material in energijo med proizvodnjo.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Menton Embalaža za aromatizirano vodo je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Menton Embalaža za aromatizirano vodo se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Menton Embalaža za aromatizirano vodo sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Menton is a healthy, light-flavored water with the same price as water. After enjoying 3 years of rapid sales, Menton now faces many followers crowding the market with homogeneous packages and prices. The strategy is to keep the current low price but premiumize and differentiate Menton by repositioning it as a higher value product. Most importantly, don't compromise Menton's health attribute in the new package design.
Dimenzije in embalaža: light weight PET bottle design: only 17.85 grams for a 500 mL bottle
Oznake: beverage, lemonade, Package Design, Graphic Design, Illustration, Lemon, flavored water, Menton
Proizvodna tehnologija: Menton uses Sidel Predis Dry Aseptic line, no need to add any preservatives.
The restyled straight bottle shape has a very light weight and very energy saving in the production process.
Oblikovalski izziv: The first challenge we met was how to premiumize Menton and make it stand our from the competitors. We must then retain Menton's health attribute in the new high valued soft drink category, because many soft drinks give the impression of being high in sugar and unhealthy.
Another challenge is how to build a stronger brand image and further improve the relationship between brand and consumers to increase the loyalty.
Raziskave: Our target group is the price sensitive young people aged 15 to 25, mainly students and young white collars. Most of them are single children and have grown up together with the development of China’s advanced Internet culture. Compared with their parents, they have international tastes and higher aesthetic requirements. Considering their point of view, we decided to restyle the brand personality with funny, relaxed, young, active, fashionable and positive characteristics to emotionally resonate with them and speak for them.
Inspiracija: As Menton uses imported European lemons, a bright and jaunty color palette is applied to create an association with the ideal sunny Mediterranean holiday. The unique metallic 'Tiffany blue' color helps render an exquisite brand image and unify the different flavors. We felt the precious lemon photos failed to communicate the product values, so we redesigned it with a random illustrated lemon pattern to render a lighthearted, funny, relaxing mood, convey Menton's healthy, natural attributes.
Trajanje projekta: The project started from September 2019 and finished in December 2019. The design is done in Italy and Shanghai, produced in Beijing.
Potek delovanja: Menton is a Ready to Drink product sold in the convenient store or market around the school in middle small cities. The target group is price sensitive teenagers aged 15 to 25.
Patenti: Copyrights belong to Jinmailang Beverage Co.,Ltd, 2019
Člani ekipe: Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Xuegang Wang
Lianfei Zhang
Wei Wang
Zasluge za slike: Image #1 : Simone de Polis, Raffaella de Rossi, Shuo Qu, Sabrina de Luca, Chengjie Ding, Roberta Domini