Macau Light Festival 2019 TVC Televizijski oglas – avtor Puzzle Lai Meng Tak

Delo Macau Light Festival 2019 TVC Televizijski oglas avtorja Puzzle Lai Meng Tak je izjemno cenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje filmov, videov in animacij.

SrebrnaFilm· 2020

Macau Light Festival 2019 TVC Televizijski oglas

avtor/ica: Puzzle Lai Meng Tak

Naročnik: Mirage Visuals

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Film

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Preverite status nagrade za #100899

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Dizajn

O dizajnu Macau Light Festival 2019 TVC Televizijski oglas

Televizijski oglas Macau Light Festival 2019 je televizijski oglas, ustvarjen za promocijo Festivala luči v Macau. Film sledi maskoti macauskega turizma Mak Maku, medtem ko domači in obiskovalci raziskujejo štiri svetlobne poti ter spreminjajočo se mestno podobo Macaua. Oglas združuje snemanje v živo, vizualne učinke, gibljivo grafiko in tridimenzionalno animacijo. Lokalne značilnosti so prikazane kot instalacijska umetnost. Festival je predstavljen kot velikanska rojstnodnevna torta, ki zaznamuje dvajseto obletnico Posebne upravne regije Macau.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Macau Light Festival 2019 TVC Televizijski oglas je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Macau Light Festival 2019 TVC Televizijski oglas se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Macau Light Festival 2019 TVC Televizijski oglas je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Themed as explore the light this year, Macao tourism mascot mak mak will join local and visiting spectators to explore four glittery routes and Macao’s evolving cityscape over the last two decades through different angles in the art of light. The adventure will be reminiscent of stories and memories belonging to the people of Macao, and evoke the joy brought by celebrations of the 20th anniversary of the establishment of the Macao sar.
Dimenzije in embalaža: HD 1920X1080 Video
Oznake: TV commercial, Live shooting, VFX, Motion graphics, 3d animation
Proizvodna tehnologija: In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Oblikovalski izziv: The concept of turning the entire Light Festival into a giant birthday cake, was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
Raziskave: In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival and with the 20th anniversary of Macao's return to the motherland, after repeated reflections, finally decided to create a birthday party, every Macao residents and visitors together to participate in this meaningful moment!
Inspiracija: Coincides with the 20th anniversary of Macao's return to the motherland, our vision lighting section is like a whole birthday celebration, invites Macao residents and visitors together to participate in this meaningful Hing lighting celebration! By participating in different themed lighting installations, 3D mapping, interactive games, etc., it is like being in a giant birthday cake, following the footprint of light, feeling the festival atmosphere layer by layer!
Trajanje projekta: The project started in October 2019 in Macau and finished in November 2019 in Macau, and was exhibited in Macau in December 2019.
Potek delovanja: Video file can be operated in every video player
Patenti: Copyrights belong to MIRAGE VISUALS 2019.
Člani ekipe: Client：Macao government tourism office
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simmy Cheong
Drone Operator：Simon Ma
3D Animation: SPICY Banana, Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：Ellison Lau